The top 10 biggest beer brands25th June, 2013 by Andy Young
Volume sales: 57.9m barrels
Brand owner: Tsingtao Brewery Company Ltd
Head office: China Hong Kong Road, Qingdao, Tsingtao Beer Tower, May Fourth Square
Tel: +86-532-85711119 85711991
Chairman: Jin Zhiguo
The first Tsingtao beer is thought to have been served in 1904 “most likely at a live kung-fu fight”. Tsingtao is China’s second largest brewery and currently claims around 15% of the huge China beer market. But it is also a global brand and is currently the number one Chinese beer in the US and claims to be the “number one consumer product exported from China” and given the amount of products exported from China, that is a massive claim. Tsingtao started exporting in general in 1954 and to the US in 1972.
After being state-owned for a number of years the company was privatised in the early 1990 and in 1993 merged with other breweries in Qingdao, a major city in the Shandong province. Previously AB InBev held around 27% of the company, but sold 19.9% to Ashai Breweries in January 2009 and then sold its remaining 7% to Chinese businessman Chen Fashu in May 2009.