Madness follows Maiden into beer

UK music group Madness has followed the trend set by Iron Maiden and has put its name to a beer.

Gladness BeerThe band has teamed up with the Growler Brewery in Essex to create a lager-style beer, with a 4.2% abv, which is called “Gladness”.

The beer will be sold in the Nicholson’s pub chain for three months, but subsequent deals have also been signed with JD Wetherspoon and Punch Taverns and bottles of Gladness will also be available in supermarkets soon.

Rob Flanagan, the owner of the Growler Brewery, said: “It’s a joint venture. We will brew it and sell it, we will market it together and they will get a royalty.

“They are passionate about beer and were very serious about the process.

“They did their homework on us and were quite particular about what they wanted to achieve. They didn’t want to develop a beer only for fans, but one that was a good beer in its own right.”

The idea for the beer came after the band were persuaded to contact the brewery by the owner of the Dublin Castle pub in Camden, London. The band made its name in the music venue and still frequent the pub.

Suggs, the lead singer of Madness, said: “After many, many years spent in a pub discussing our ideal beer, we’re very proud of our first attempt — and we’ve got a great excuse to spend a bit more time in the pub.”

The Madness ale follows on from the success of Iron Maiden’s Trooper Ale, which launched recently and has now secured a listing in 450 Morrison’s supermarkets.

One Response to “Madness follows Maiden into beer”

  1. Bertrand Ubac says:

    Can I play with Madness?

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Manager

James Eadie Ltd
London, UK

Wine Ambassador Role

Ramón Bilbao UK
London, UK

Fine Wine Logistics Coordinator

IG Wines
London, UK

Sales Manager

Top Selection
London, UK

Assistant Retail Manager

The Whisky Exchange
London, UK

Marketing Manager

Ellis Wines
Hanworth, Middx, GB

Commercial Analyst

ATOM Group
Tunbridge Wells, UK

Customer Service Executive

Marussia Beverages
Marylebone, London, UK

HR Administrator

Amathus Drinks PLC
London, UK

Trade Marketing Manager

Australian Vintage Limited
Croydon, UK

The World Bulk Wine Exhibition

Amsterdam,Netherlands
20th Nov 2017

The Drinks Business Green Awards 2017

London,United Kingdom
20th Nov 2017

The Global Spirits Masters Lunch

London,United Kingdom
1st Dec 2017
Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more