Les Dauphins goes global

24th June, 2013 by Gabriel Stone

Southern Rhône brand Les Dauphins has extended its scope beyond the UK following an international launch at Vinexpo last week.

Les DauphinsThe brand is the creation of co-operative Les Cellier des Dauphins, the Rhône’s largest producer, which operates 13 wineries and works across 18,000 hectares to account for 30% of the region’s total AOC production.

Originally launched in the UK in 2011, Les Dauphins is currently listed in Asda, Tesco and Waitrose. In 2012 it expanded into Germany, but used Vinexpo as a platform to reach a wider audience.

As part of this ambition, the brand has added a white and a rosé to its range, which will sit alongside its existing “reserve” entry point and Côtes du Rhône Villages. For the UK it also produces a special edition Châteauneuf du Pape, which is made exclusively for Tesco.

Each of the wines in the range is a traditional southern Rhône blend based on Grenache – Grenache Blanc in the case of the white.

Describing Les Dauphins as “the most exciting wine brand France has produced in more than a decade,” area export director Nicole Talec explained: “It captures the joie de vivre of the vibrant ‘Roaring 1920s’ in Paris, a time when the wines of the Dauphiné region became very popular due to their fruit-forward and easy drinking style.

“With a unique concept, premium quality wine and eye-catching packaging, Les Dauphins offers significant international opportunities.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

Regional Account Manager

New Generation Wines
London, UK

Experienced Sales Account Manager – On Trade

Cantina Goccia
London and the south, UK

National Sales Manager – Premium Drinks

Core Recruitment
London based with national travel

Wine Trainee

Stone, Vine & Sun
Twyford, near Winchester, Hampshire

Senior Technologist - Drinks

Conviviality Group
London, UK

Procurement Manager

JF Hillebrand Global Beverage Logistics
Essex, UK

Porter & Laker Manager

Porter & Laker
Essex, UK

Sales Manager & Brand Ambassador - Southwest

Salcombe Distilling Co.
Southwest of England - reporting to Salcombe HQ, GB

Head of Marketing

ATOM Supplies
Tunbridge Wells, Kent, UK

Private Client Sales Manager

Cult Wines
Hammersmith, London, UK

The Global Merlot Masters 2017

Deadline : 24th February 2017

The Prosecco Masters 2017

Deadline : 24th February 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more