Les Dauphins goes global

24th June, 2013 by Gabriel Stone

Southern Rhône brand Les Dauphins has extended its scope beyond the UK following an international launch at Vinexpo last week.

Les DauphinsThe brand is the creation of co-operative Les Cellier des Dauphins, the Rhône’s largest producer, which operates 13 wineries and works across 18,000 hectares to account for 30% of the region’s total AOC production.

Originally launched in the UK in 2011, Les Dauphins is currently listed in Asda, Tesco and Waitrose. In 2012 it expanded into Germany, but used Vinexpo as a platform to reach a wider audience.

As part of this ambition, the brand has added a white and a rosé to its range, which will sit alongside its existing “reserve” entry point and Côtes du Rhône Villages. For the UK it also produces a special edition Châteauneuf du Pape, which is made exclusively for Tesco.

Each of the wines in the range is a traditional southern Rhône blend based on Grenache – Grenache Blanc in the case of the white.

Describing Les Dauphins as “the most exciting wine brand France has produced in more than a decade,” area export director Nicole Talec explained: “It captures the joie de vivre of the vibrant ‘Roaring 1920s’ in Paris, a time when the wines of the Dauphiné region became very popular due to their fruit-forward and easy drinking style.

“With a unique concept, premium quality wine and eye-catching packaging, Les Dauphins offers significant international opportunities.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Fine Wine Logistics Coordinator

IG Wines
London, GB

Brand Ambassador East Coast USA - Ableforth’s

Maverick Drinks
New York - field-based, USA

Brand Ambassador West Coast USA - Ableforth’s

Maverick Drinks
San Francisco / Los Angeles - field-based, USA

Global Travel Retail Manager

Maverick Drinks
London, UK

Portfolio Ambassador - Europe

Maverick Drinks
North West Europe - field-based, UK

Senior Partner Manager - Grocery

Maverick Drinks
London/Field Based, UK

Sales Executive

Woolf Sung Ltd
London

Trade Marketing Manager - Maverick Drinks

Maverick Drinks
London / Kent

Business Development Executive Central London

William Grant & Sons UK
London

PR & Communications Officer - Atom Group

ATOM Supplies Limited
London, UK

Crus Bourgeois du Médoc 2015 Official Selection Tasting

London,United Kingdom
21st Sep 2017

The City Wine Show

London,United Kingdom
22nd Sep 2017

Almaviva 2015 Vintage and Vertical Tasting

London,United Kingdom
28th Sep 2017
Click to view more

Global Chardonnay Masters 2017

Deadline : 29th September 2017

The Global Riesling Masters 2017

Deadline : 29th September 2017

Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more