Food-focused wine contest expands abroad

As UK food and wine matching competition What Food What Wine prepares for its third year of judging, parent company the IWSC Group has announced plans to launch a version in South Africa.

WFWW-LogoIn line with its focus on finding the best wine match for some of the nation’s most popular dishes, this year’s UK competition will reach across British, Christmas and Indian classics including lamb rogan josh, fish and chips, stilton, chicken tikka masala and chocolate roulade.

Chaired by husband and wife MW team, Peter Richards and Susie Barrie, this year’s judging panel includes a number of other MWs including Gerard Basset, Justin Howard-Sneyd and Sarah Jane Evans, as well as sommeliers, chefs, food writers and wine buyers.

All wines are tasted blind, with judges only being told whether a they have a retail price of above or below £10. Entries are due to close on 5 July.

Explaining the goal of the competition, Richards said:
”Putting wine with food makes sense. It’s not only delicious, responsible, civilized and inspiring – it also makes sound commercial sense.”

He also flagged up the benefit for the trade, observing: ”At a time when purse strings are tight and the economic outlook is uncertain, What Food What Wine gives wine producers, importers and retailers an ideal platform from which to promote their wine responsibly and give wine drinkers the confidence to experiment when it comes to choosing wines to go with their favourite dishes.”

This year has also seen the competition launch a version in South Africa, pairing wines with local dishes including bobotie, Jan Ellis pudding, pap with wors and pumpkin fritters.

As with the UK competition, judges will only be told whether each wine has a retail price of above R100 or below. Judging is due to take place in early 2014.

Announcing the development, IWSC Group head of sales & marketing Anna Grant, said: “We’re thrilled to be launching this exciting new concept in South Africa. The launch demonstrates the wide appeal of the competition and will encourage more wine drinkers to experiment with confidence.”

For more information about either competition, visit the What Food What Wine website.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Events Sales Executive

The Drinks Business
Central London, UK

Sale & Operations Manager

Marussia Beverages
Marylebone, London, UK

Prestige Account Manager – Europe

Jackson Family Wines
London, UK

Sales Executive

MAISON SASSY
London, GB

Head of Supplier Management - Group

Matthew Clark
London and Bristol, UK

Brand Manager – Whisky

ATOM Brands
Tunbridge Wells, UK

Brand Manager - Gin

ATOM Brands
Tunbridge Wells, UK

International Business Development Assistant

iDealwine
Paris, France with frequent trips to London office

Events Assistant

Speciality Drinks
London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2018

VinoVision Paris

Paris,France
12th Feb 2018

Vinisud

Montpellier,France
18th Feb 2018
Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more