You are currently viewing the International Edition. You can also switch to the Hong Kong Edition.
Sunday 5 July 2015

Brazil aims to double exports by 2016

19th June, 2013 by Gabriel Stone

Wines of Brazil has set a target of doubling value exports between 2012 and 2016, with recent data suggesting that it is making strong progress towards this goal.

BrazilFigures for 2012 from the Brazilian wine institute, Ibravin, show that total wine exports were worth US$4.38 million, with the country expecting to increase this figure to $5.3m in 2013. Meanwhile volume exports of bottled wine grew by 23%.

Although the country currently exports no more than around 3% of its wine production, Wines of Brazil aims to increase this level to 20% by 2025 with China, the UK, US, Scandinavia, Canada and Germany among its priorities.

Thanks to the international spotlight created by Brazil’s role as host of the 2014 FIFA World Cup and 2016 Olympic Games, the country’s wines have seen a surge of interest from importers around the world, including a number of new and planned listings for the UK.

“In the first part of 2013 we have seen more than double the number of buyers visiting than in the whole of last year,” reported Wines of Brasil export manager Andreia Milan. “They are convinced that Brazil can be good business for them.”

Among the latest steps forward for the country has been the completion of a deal with the largest wine and spirit distributor in the US, Southern Wines & Spirits, which will see its first container shipped next week.

However, the most noticeable growth has come from China, which, despite importing almost no wine at all from Brazil as recently as 2010, emerged last year as the country’s largest export market for bottled wine.

Having seen export value growth of 66% in 2012, China also has one of the highest average prices per litre for Brazilian wine exports of $8.49. By comparison, the UK figure last year was $4.23, but Canada is significantly higher at $10.08.

Although many of the 40 wineries who currently participate in the Wines of Brazil programme have now found importers, Milan suggested that around 100 of the country’s estimated 1,000 producers are focused on premium bottled wine.

Based on the success of those leading the export drive, she told the drinks business: “Many of the others are already looking at the market so we’ll see a new wave.”

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

If that's interesting, how about these?

Champagne needs to 'create a new occasion'

Champagne needs to "create a new occasion" and better communicate its brand if more...

Austrian wine importer launches in Hong Kong

A wine importer specialising in Austrian wines has launched in Hong Kong to more...

Fire devastates New Zealand winery

A fire has ripped through a New Zealand winery destroying its offices, kitchen more...

Sales Executive - Wines & Spirits Competitions

London, United Kingdom

Competitive

Diageo closes in on £200m Gleneagles deal

Drinks giant Diageo is reportedly “close” to agreeing a sale of its luxury more...

Asda warns suppliers of Champagne scam

Asda is warning suppliers to be on guard after several companies received more...

Australia puts quality centre stage

Wine Australia has pledged to invest AUD$35m annually for the next five years more...

Marketing and eCommerce Manager

London, United Kingdom

Competitive, includes equity options

Bilingual 'tool' demystifies wine tasting

The Australian Grape and Wine Authority has developed a new "tool" which more...

Rhône valley makes push on younger HK market

Rhone Valley Wines' recent annual tasting combined art and film in a bid to win more...

Tour de l'Oc raises £30k for charity

Last month’s Tour de l’Oc bicycle challenge across France has raised over more...

Wine Buyer

London, United Kingdom

Based on experience

Rise for Haut Bailly in Liv-ex 2015 classification

Liv-ex’s bi-annual “re-classification” of Bordeaux saw Haut Bailly leap more...

Diageo 'shelves' £240m Chinese scheme

Swellfun, the Chinese subsidiary of drinks giant Diageo, has reportedly more...

China presents a 'long, slow opportunity' for Australian wine

China has slowed down its demand for fine Australian wine, but there is still more...

Hatch Mansfield – Brand Manager

London, United Kingdom

Competitive salary

China’s Ningxia region launches wine contest

Select winemakers will have the chance to travel to China to learn from its more...

Lidl hints at plans for online wine shop

UK supermarket Lidl has not ruled out launching an online wine shop, reporting more...

Men down $1k of ‘aphrodisiac’ wine at airport

Two Chinese air passengers downed an entire bottle of aphrodisiac wine after more...

Digital and Communications Executive

£22,000-£26,000 dependent on experience

Chinese student builds house out of beer bottles

An engineering graduate and his father have built a two-storey house made out more...

Constellation to buy Meiomi for $315m

Constellation Brands is to buy Napa-based wine brand Meiomi for $315 million, more...

Santa Rita launching new Irish campaign

Chilean wine producer Santa Rita Estates is spending €500,000 on a new more...

Social Media Editor

Competitive

China recognises 'Bordeaux'

China has said it now recognises the term “Bordeaux” as a brand after what more...

Copa América: Malbec vs Carmenère

Saturday sees Chile and Argentina go head-to-head in football’s Copa América more...