Austrian wineries tour Singapore

25th June, 2013 by Shiying Huang

Sunday 16 June marked the end of the Austrian Wine Experience 2013 in Singapore, where 9 Austrian wineries were featured in 19 restaurants and wine-bars across the island, writes Shiying Huang.

Austria

The Austrian Wine Experience ran from May 16 to June 17 in Singapore

Now in its third year, the event seeks to promote Austrian wines to consumers in Singapore through masterclasses, wine-dinners and special tasting menus.

One event comprised a Weingut Malat masterclass at Buyan, one of Singapore’s few Russian fine-dining restaurants and caviar bars.

The masterclass featured a vertical tasting of 20 wines from Weingut Malat, showcasing their Das Beste Riesling and Pinot Noir from 2011 to the 1998 vintage.

Max Sokolov of Unique Food and Wine, the importer of Weingut Malat in Singapore, told the drinks business that Austrian wine has seen an increasingly warm reception from Singaporean consumers in recent years.

However, he feels that it still has a long way to go from gaining a substantial presence in wine bars and restaurants.

Nevertheless, Michael Malat, winemaker at Weingut Malat, sees the potential of Austrian wines in Asia, and pointed out that sales in China are slowly picking up, although Japan is Austria’s fastest growing export market in the region.

 

Michael Malat 1

Michael Malat after the vertical tasting in Singapore

Michael Malat 2

Michael Malat presents his family’s wines at Buyan, one of Singapore’s few Russian fine-dining restaurants and caviar bars.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Job vacancies

Account Manager

Justerini & Brooks
London, UK

Cider Master

Emily Estate UK Ltd
Bruton, Somerset, GB

Senior Customer Marketing Manager

Conviviality Group
London or Bristol, UK

Customer Marketing Manager- 12 month FTC

Conviviality Direct
London, UK

PR Account Executive

Clementine Communications Ltd
Fulham, UK

Marketing Manager

Berkmann Wine Cellars
London, N7, UK

Brand Manager

Berkmann Wine Cellars
London, N7, UK

Sales Account Manager

Jascots Wine Merchants
London, UK

Marylebone Sales Manager

Philglas & Swiggot
Marylebone, London, UK

Area Sales Manager

Bon Coeur Fine Wines
North England, UK

Procurement Assistant – Wine

Adnams PLC
Southwold, UK

Account Manager Central London

Speciality Drinks Ltd
London, UK

Brand Ambassador

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Ltd
London, UK

Marketing Assistant

Hatch Mansfield
Ascot, Berkshire, UK

The Global Sparkling Masters 2017

Deadline : 25th August 2017

The Global Malbec Masters 2017

Deadline : 25th August 2017

The Global Sauvignon Blanc Masters 2017

Deadline : 1st September 2017

Global Chardonnay Masters 2017

Deadline : 8th September 2017

Click to view more

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Click to view more