Austrian wineries tour Singapore

Sunday 16 June marked the end of the Austrian Wine Experience 2013 in Singapore, where 9 Austrian wineries were featured in 19 restaurants and wine-bars across the island, writes Shiying Huang.

Austria

The Austrian Wine Experience ran from May 16 to June 17 in Singapore

Now in its third year, the event seeks to promote Austrian wines to consumers in Singapore through masterclasses, wine-dinners and special tasting menus.

One event comprised a Weingut Malat masterclass at Buyan, one of Singapore’s few Russian fine-dining restaurants and caviar bars.

The masterclass featured a vertical tasting of 20 wines from Weingut Malat, showcasing their Das Beste Riesling and Pinot Noir from 2011 to the 1998 vintage.

Max Sokolov of Unique Food and Wine, the importer of Weingut Malat in Singapore, told the drinks business that Austrian wine has seen an increasingly warm reception from Singaporean consumers in recent years.

However, he feels that it still has a long way to go from gaining a substantial presence in wine bars and restaurants.

Nevertheless, Michael Malat, winemaker at Weingut Malat, sees the potential of Austrian wines in Asia, and pointed out that sales in China are slowly picking up, although Japan is Austria’s fastest growing export market in the region.

 

Michael Malat 1

Michael Malat after the vertical tasting in Singapore

Michael Malat 2

Michael Malat presents his family’s wines at Buyan, one of Singapore’s few Russian fine-dining restaurants and caviar bars.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Sales Administrator

Les Caves de Pyrène
Guildford, UK

General Manager

3Cs Cider
UK

Brand Manager

Hallgarten Druitt
Luton, UK

Brand Manager

Kilchoman Distillery Co Ltd
Edinburgh, UK

Wine Bar Supervisor

Henny's
London, UK

Partner Manager - On-trade - North West

Maverick Drinks
Manchester, UK

Partner Manager - On-trade - Scotland and NE

Maverick Drinks
Edinburgh, UK

Head of Marketing

Berkmann Wine Cellars
London, UK

Business Development Manager

Harviestoun Brewery Limited
Scotland - Central Belt

Cask Buyer

Atom Brands
Tonbridge, UK

Pays d'Oc Tasting

London,United Kingdom
28th Jun 2018

CHILE: From The Very Top To The Downright Hot

Manchester,United Kingdom
2nd Jul 2018

CHILE: From The Very Top To The Downright Hot

Edinburgh,United Kingdom
3rd Jul 2018
Click to view more

Champagne Masters 2018

Deadline : 22nd June 2018

The Global Malbec Masters 2018

Deadline : 1st July 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more