Angélus and Pavie ‘wrong’ to raise prices

11th June, 2013 by Lucy Shaw

Saint-Emilion estates Château Angélus and Pavie were wrong to put their prices up this year, according to one of their neighbouring estates.

Angélus owner Hubert de Boüard (left) and Pavie owner Gerard Perse's decision to put their 2012 prices up has been criticised as "arrogant"

Angélus owner Hubert de Boüard (left) and Pavie owner Gerard Perse’s decision to put their 2012 prices up has been criticised

Speaking to the drinks business, Jean-Michel Laporte, director of Château La Conseillante in Pomerol, said he didn’t understand the châteaux’s decision to put their prices up following their dual promotion to “Premier Grand Cru Class A” status.

“I disagree with their move to raise their prices this year when everyone else was lowering theirs – Angélus sold but Pavie didn’t, so it backfired on them,” he said.

Laporte believes the ongoing court battle over the St-Emilion Classification might eventually result in the entire region being declassified.

“It won’t really matter for the top two though, because everyone will remember that Ausone and Cheval Blanc were the original class “A” châteaux,” he told db.

Taking the opposite tack to Angélus and Pavie, Laporte revealed that putting La Conseillante’s 2012 prices down 20% on 2011 helped the wines sell out en primuer this year, while other châteaux struggled to sell.

“We were very lucky as we were one of the few Bordeaux châteaux to sell all our wine this year, and the wines have already been sold on by the négociants.

“There was a big take up from our key merchants – lowering our prices on 2011 definitely helped,” he said.

In April, Angélus released its 2012 vintage at €180 a bottle ex-négociant, 30% up on 2011’s €138 bottle price and a staggering 205% up on the 2008 price of €59 p/b.

Pavie also released its 2012 vintage at €180 p/b, a 58% increase on the €114 bottle price asked for in 2011.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Sales Manager – Midlands and South West

Pol Roger Portfolio
Midlands and South West

UK Brand Ambassador - That Boutique-y Gin Company

That Boutique-y Gin Company
Tunbridge Wells, Kent, UK

Senior National Account Manager – Grocery (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Senior National Account Manager – Wholesale RTM (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Digital Marketing Manager

Master of Malt
Tunbridge Wells, Kent, UK

Experienced On Trade Sales Person

Borough Wine Imports
London, GB

3 x Business Development Executive

The Lakes Distillery Company Limited
Newcastle head office and nationwide, UK

Editor

Master of Malt Ltd
Tunbridge Wells(Kent)

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Brand Manager

Hallgarten Druitt
Luton, UK

Experienced On-Trade Salespeople Required

Portal Wines and Spirits
London, UK

Purchasing and Sales (Wine Trader)

JF Tobias
London, UK

The Global Merlot Masters 2017

Deadline : 17th April 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 14th April 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more