Vintage Port deserves more marketing

2nd May, 2013 by Rupert Millar

The declaration of a vintage Port needs greater fanfare thinks Matt Douglas, managing director of Stevens Garnier.

Speaking of the recently declared 2011 vintage, Douglas (who distributes Sogrape’s Ports such as Sandeman) explained that it was the first time that all of the Port houses had really supported the declaration with tastings and some marketing.

“2011 has gone down remarkably well,” he explained. “The wines have always sold but normally it doesn’t have the marketing it deserves.

“This year we all had tastings and events for 2011 and it was a really successful declaration. Of course 2011 is a fantastic vintage too.”

He added that the declaration of a vintage Port, which only happens in the very best years, should also be taken as a signal that the table wines will be good too.

“It’s not always the case,” he admitted, “But people don’t make that connection.”

He continued that there was more interest in Portuguese wines from the trade and “wine interested people” but that was not being converted into increased sales.

One of the problems he picked out was that Portuguese producers do not follow the usual label “recipe”.

Not that that he considered it a bad thing but he said it made it a harder sell.

‘There are no varieties on the label,” he said, “no winemaker photo on the back. It’s good Portugal doesn’t follow that recipe but it’s also a shame as it makes it harder to sell.

“It was France’s problem for a long time. Now all the Loire wines that can have Sauvignon Blanc on the label.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Experienced On Trade Sales Person

Borough Wine Imports
London, GB

3 x Business Development Executive

The Lakes Distillery Company Limited
Newcastle head office and nationwide, UK

Editor

Master of Malt Ltd
Tunbridge Wells(Kent)

Brand Manager

Hallgarten Druitt
Luton, UK

Experienced On-Trade Salespeople Required

Portal Wines and Spirits
London, UK

Purchasing and Sales (Wine Trader)

JF Tobias
London, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Cambridge / Peterborough / Bedfordshire, UK

Brand Marketing Manager

ATOM Supplies Ltd
Tunbridge Wells, UK

Senior On-Trade Sales Manager, London

Nyetimber
Central London, UK

Trade Marketing Manager - On Trade & Events

Lanson International UK
London, UK

Maverick Drinks Portfolio Ambassador to the North

Maverick Drinks
North West England, UK

Key Account Manager – Wine – On Trade – Dubai

Vantage Hospitality - Dubai
Dubai, UAE

Brand Ambassador European Markets

Bodegas Torres
Spain

Customer Service Executive

Speciality Brands Ltd
London, UK

The Global Merlot Masters 2017

Deadline : 31st March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 14th April 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more