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Thursday 2 July 2015

If that's interesting, how about these?

Castel feeds aperitif thirst

Europe’s largest wine producer, Castel, has unveiled a raft of new products more...

China’s Ningxia region launches wine contest

Select winemakers will have the chance to travel to China to learn from its more...

Pontifex Scholarship 2015 open for entries

Wine Australia and The Daniel Pontifex Memorial Trust have opened the 2015 more...

PR Senior Account Manager/Director

London, United Kingdom

Depending on experience

Oregon producer takes international view

One of Oregon’s youngest wine estates has partnered with Jackson Family Wines more...

Carlsberg creates beer-shampoo

Danish brewer Carlsberg has launched a new range of men’s grooming products more...

Lidl hints at plans for online wine shop

UK supermarket Lidl has not ruled out launching an online wine shop, reporting more...

Social Media Editor

Competitive

Hardys invests £4m in summer of cricket

Hardys has unveiled a new £4 million consumer marketing campaign to tie in more...

Delegat aims high with new Barossa brand

Oyster Bay owner Delegat has launched “a new global brand” from more...

Chilean brand looks back to move forward

Chilean producer Santa Carolina has launched an “icon” wine with a more...

Sales Executive - Wines & Spirits Competitions

London, United Kingdom

Competitive

Vinadeis unveils Languedoc 'black diamonds'

One of France’s largest wine producers has launched a high-end Languedoc more...

WOSA woos UK indies and on-trade

Wines of South Africa has announced plans for a new UK trade tasting later this more...

Flavoured styles lead drinks NPD

A new report from Nielsen shows that flavoured variants are dominating more...

Santa Rita launching new Irish campaign

Chilean wine producer Santa Rita Estates is spending €500,000 on a new more...

Parker retrospective boosts 05 Palmer

Château Palmer’s 2005 is the latest wine from that vintage to see an more...

Brewers and suppliers tack on to craft

Leading drinks suppliers and brewing companies are expanding their craft beer more...

Global Wine Buyer

London, United Kingdom

Competitive

Accolade's Fish Hoek goes Fairtrade

South Africa's Fish Hoek is to go Fairtrade from the 2015 vintage, becoming more...

Oddbins woos Naked staff with love letters

Oddbins has allegedly been sending love letters and bottles of wine to key more...

Wine from Napoleon’s carriage to be sold

A bottle of wine apparently found in Napoleon’s carriage after Waterloo – more...

UK Sales Manager

London, United Kingdom

Range of Victorian gins launched in UK

A range of gins celebrating the Victorian gin-making era has been launched in more...

Top wine students receive awards

Students taking degree courses in Wine Business and Wine Production at Plumpton more...

db Awards winners revealed

22nd May, 2013 by Patrick Schmitt

Best Consumer Campaign – Spirits

Beefeater My LondonWinner: Beefeater My London by Chivas Brothers

Although benefitting from a big budget, the judges felt that Beefeater had used it to maximum effect with its striking My London campaign. Launched in October 2012 with a £100,000 spend, the campaign encouraged Londoners to submit photos conveying the capital’s spirit for the chance to appear on a limited edition Beefeater bottle.

Uploaded via www.beefeaterginmylondon.com, the website featured a map of London highlighting the latest entries from each region. Helping to judge the entries were Central Saint Martin’s College of Art and Design, while The Evening Standard acted as media partner.

Finally, the best entries and finished bottle were displayed in Covent Garden, using an 8m high projection. According to Beefeater the brand reached an audience of over 5m people.

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