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Friday 3 July 2015

If that's interesting, how about these?

Chilean brand looks back to move forward

Chilean producer Santa Carolina has launched an “icon” wine with a more...

Range of Victorian gins launched in UK

A range of gins celebrating the Victorian gin-making era has been launched in more...

Copa América: Malbec vs Carmenère

Saturday sees Chile and Argentina go head-to-head in football’s Copa América more...

Supplier Relationship Manager

London, United Kingdom

Oddbins woos Naked staff with love letters

Oddbins has allegedly been sending love letters and bottles of wine to key more...

Vinadeis unveils Languedoc 'black diamonds'

One of France’s largest wine producers has launched a high-end Languedoc more...

Oregon producer takes international view

One of Oregon’s youngest wine estates has partnered with Jackson Family Wines more...

Sales Executive - Wines & Spirits Competitions

London, United Kingdom

Competitive

Lidl hints at plans for online wine shop

UK supermarket Lidl has not ruled out launching an online wine shop, reporting more...

Carlsberg creates beer-shampoo

Danish brewer Carlsberg has launched a new range of men’s grooming products more...

Hardys invests £4m in summer of cricket

Hardys has unveiled a new £4 million consumer marketing campaign to tie in more...

Head of On-Trade Sales

London, United Kingdom

Parker retrospective boosts 05 Palmer

Château Palmer’s 2005 is the latest wine from that vintage to see an more...

Top wine students receive awards

Students taking degree courses in Wine Business and Wine Production at Plumpton more...

Diageo 'shelves' £240m Chinese scheme

Swellfun, the Chinese subsidiary of drinks giant Diageo, has reportedly more...

Digital and Communications Executive

£22,000-£26,000 dependent on experience

Flavoured styles lead drinks NPD

A new report from Nielsen shows that flavoured variants are dominating more...

Pontifex Scholarship 2015 open for entries

Wine Australia and The Daniel Pontifex Memorial Trust have opened the 2015 more...

Accolade's Fish Hoek goes Fairtrade

South Africa's Fish Hoek is to go Fairtrade from the 2015 vintage, becoming more...

Business Development Executive

London, United Kingdom

£25-£30K + benefits, depending on experience

WOSA woos UK indies and on-trade

Wines of South Africa has announced plans for a new UK trade tasting later this more...

China’s Ningxia region launches wine contest

Select winemakers will have the chance to travel to China to learn from its more...

Wine from Napoleon’s carriage to be sold

A bottle of wine apparently found in Napoleon’s carriage after Waterloo – more...

Delegat aims high with new Barossa brand

Oyster Bay owner Delegat has launched “a new global brand” from more...

Santa Rita launching new Irish campaign

Chilean wine producer Santa Rita Estates is spending €500,000 on a new more...

db Awards winners revealed

22nd May, 2013 by Patrick Schmitt

Best Trade Campaign

cotes du rhoneWinner: Think Red, Think Côtes du Rhône by Inter-Rhône

“It is just so high-profile in the trade,” said one judge about the Think Red campaign from Inter-Rhône. Another praised it for the simple, consistent message, and as a result, the region’s prominent position in the UK market, despite strong competition from other French regions.

And the evidence for its efficacy was strong: Côtes du Rhône is the most memorably marketed wine region in the world according to a Wine Intelligence survey of the UK trade.Cotes_du_Rhone

So, when over 100 members the wine industry were asked by the company to name a region or country which was good at communicating itself, the Côtes du Rhône came joint first place with Chile, and ahead of other well-known wine-producing places such as Bordeaux or New Zealand.

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