db Awards winners revealed22nd May, 2013 by Patrick Schmitt
Best Design & Packaging – Beer
Winner: Badger Ales by Brand Opus
The brief to redesign the Badger brand from Dorset brewer Hall & Woodhouse may not at first appear particularly difficult.
However, taking this established logo and making it appear both more prominent on the label – and more modern – was no easy task.
However, the judges felt that Brand Opus had done an excellent job, refreshing the look, modernizing the feel, as well as emphasizing the product’s rural roots.
Little details like the badger’s paw were also praised by the judges, while it was felt the new package had successfully given this brand a more premium feel and distinct personality.
Furthermore, since the new look was unveiled last year, all products in the range have enjoyed significant sales increases.