db Awards winners revealed22nd May, 2013 by Patrick Schmitt
Best Design & Packaging – Spirits
Winner: Olmeca Altos Tequila by Coley Porter Bell
A high number of extremely impressive entries made this a particularly hard category to judge but in the end one package stood out for the quality of its design and execution.
That product was Olmeca Altos Tequila, designed by Coley Porter Bell. The judges praised its contemporary take on fashionable 50s design cues. “It has a retro feel, which looks current,” summed up one judge. The look, which was unveiled in September 2012, has also been instrumental in the brand’s success in the US.
Since the repackage by Coley Porter Bell, Olmeca Altos has grown its distribution in the US by 85% in the off-premise and 266% in the on-premise.
Bartenders also report that the bottle is easy to pour from and robust enough to stand up to busy periods.
Runner-up: Glenfarclas Diamond Jubilee Decanter by Specialty Drinks
The judges were also highly impressed by the Glenfarclas Diamond Jubilee Decanter. Despite the limited budget and production run, this specialist piece of packaging was deemed high quality, attractive and well targeted.
Special commendation: The Whisky Advent Calendar by Master of Malt
Congratulated for the cleverness of the concept, the judges felt The Whisky Advent Calendar deserved a special commendation. “I love the idea,” said one judge, while another praised it for avoiding any Christmas design clichés.