db Awards winners revealed22nd May, 2013 by Patrick Schmitt
Best Design & Packaging – Wine
Winner: Small but Perfectly Formed by Barlow Doherty
Despite its diminutive size, it was an 187ml wine brand that won the hearts and minds of judges this year.
Called Small but Perfectly Formed, the package was created by Barlow-Doherty specifically for the single-serve sector, currently dominated by scale-down versions of big brand wines.
The range has been devised according to variety, with each grape featuring a different animal small enough to appear at its life size on the label.
To emphasise the tiny nature of each creature, a ruler appears down one side of the label. Both pretty and clever, the judges loved the thoughtful approach to a difficult brief, and felt it would sell well among its target market – above all women with limited wine knowledge.
The brand has been developed for Vivas – the Bibendum-3663 joint venture for the on-trade.