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Sunday 5 July 2015

If that's interesting, how about these?

Hardys invests £4m in summer of cricket

Hardys has unveiled a new £4 million consumer marketing campaign to tie in more...

Oregon producer takes international view

One of Oregon’s youngest wine estates has partnered with Jackson Family Wines more...

China recognises 'Bordeaux'

China has said it now recognises the term “Bordeaux” as a brand after what more...

Sales Executive - Wines & Spirits Competitions

London, United Kingdom

Competitive

Oddbins woos Naked staff with love letters

Oddbins has allegedly been sending love letters and bottles of wine to key more...

Champagne needs to 'create a new occasion'

Champagne needs to "create a new occasion" and better communicate its brand if more...

China’s Ningxia region launches wine contest

Select winemakers will have the chance to travel to China to learn from its more...

Business Development Executive

London, United Kingdom

£25-£30K + benefits, depending on experience

Diageo 'shelves' £240m Chinese scheme

Swellfun, the Chinese subsidiary of drinks giant Diageo, has reportedly more...

Copa América: Malbec vs Carmenère

Saturday sees Chile and Argentina go head-to-head in football’s Copa América more...

Delegat aims high with new Barossa brand

Oyster Bay owner Delegat has launched “a new global brand” from more...

Beaujolais pushes for sparkling AOC

Beaujolais is trying to gain AOC status for its sparkling wines which, with it more...

Wine from Napoleon’s carriage to be sold

A bottle of wine apparently found in Napoleon’s carriage after Waterloo – more...

Vinadeis unveils Languedoc 'black diamonds'

One of France’s largest wine producers has launched a high-end Languedoc more...

UK Sales Manager

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Carlsberg creates beer-shampoo

Danish brewer Carlsberg has launched a new range of men’s grooming products more...

The week in pictures

Pub-friendly pooches, Kevin Spacey and a one-off tasting of Achaval Ferrer more...

WOSA woos UK indies and on-trade

Wines of South Africa has announced plans for a new UK trade tasting later this more...

Supplier Relationship Manager

London, United Kingdom

Lidl hints at plans for online wine shop

UK supermarket Lidl has not ruled out launching an online wine shop, reporting more...

Tour de l'Oc raises £30k for charity

Last month’s Tour de l’Oc bicycle challenge across France has raised over more...

Santa Rita launching new Irish campaign

Chilean wine producer Santa Rita Estates is spending €500,000 on a new more...

Social Media Editor

Competitive

Accolade's Fish Hoek goes Fairtrade

South Africa's Fish Hoek is to go Fairtrade from the 2015 vintage, becoming more...

Beck's forced to issue $50 refunds

Anyone that has bought a Beck's beer in the past four years could be entitled more...

db Awards winners revealed

22nd May, 2013 by Patrick Schmitt

Drinks Company of the year

BibendumWinner: Bibendum Wine

In a category crammed with high quality entrants one company stood out for its creative approach to tastings, innovative marketing, embrace of new opportunities, and willingness to take risk. That operation is Bibendum Wine. The judges are aware this is a controversial decision – the wine supplier had to lay off three of its directors late last year to cut overheads, while it admitted that the Olympic wine campaign the company clinched last summer was a “disappointment”.

However, the company was praised for desire to grasp opportunities, take brave decisions, develop new trade tools and react quickly to market conditions.

Furthermore, Bibendum, acutely aware of the challenging nature of current trading conditions in the UK, has diversified its business, with, for example, a push on spirits. It has also continued to invest in new tools for the on-and off-trade, such as the creation of a new grape variety app, as well as The Taste Test, adopted by Morrison’s.

As one judged summed up, “Bibendum are prepared to take risks and really want to move the wine category forward.”

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