db Awards winners revealed22nd May, 2013 by Patrick Schmitt
Drinks Company of the year
Winner: Bibendum Wine
In a category crammed with high quality entrants one company stood out for its creative approach to tastings, innovative marketing, embrace of new opportunities, and willingness to take risk. That operation is Bibendum Wine. The judges are aware this is a controversial decision – the wine supplier had to lay off three of its directors late last year to cut overheads, while it admitted that the Olympic wine campaign the company clinched last summer was a “disappointment”.
However, the company was praised for desire to grasp opportunities, take brave decisions, develop new trade tools and react quickly to market conditions.
Furthermore, Bibendum, acutely aware of the challenging nature of current trading conditions in the UK, has diversified its business, with, for example, a push on spirits. It has also continued to invest in new tools for the on-and off-trade, such as the creation of a new grape variety app, as well as The Taste Test, adopted by Morrison’s.
As one judged summed up, “Bibendum are prepared to take risks and really want to move the wine category forward.”