db Awards winners revealed22nd May, 2013 by Patrick Schmitt
PR Company of the Year
Winner: Hope & Glory
Although many established PR companies featured in this year’s shortlist, it was relative newcomer Hope & Glory that won 2013’s award. Started in late 2011, the company won £32,000 worth of drinks-related business in its first six months, which grew to over £150,000 by the end of the year. Among the campaigns from the company were Hops in a Box for Meantime Brewery and a Titanic-inspired Scotch for The Glenrothes. The judges were impressed by the rapid growth of the company – which now comprises 10 employees – and the results of its campaigns.
They also appreciated the personal nature of Hope & Glory’s awards pitch, which conveyed the sense of team spirit at the company.
Runner-up: Story PR
A close runner-up in this category was Story PR, which was praised for its excellent entry, high profile clients and impressive results. Its Talisker Storm launch with weatherman Michael Fish was notable for both its wit and impact.