You are currently viewing the International Edition. You can also switch to the Hong Kong Edition.
Thursday 2 July 2015

Spain still struggling in the on-trade

3rd May, 2013 by Rupert Millar

Despite increased listings, outside of the Spanish restaurant scene Spanish wines are still not well represented in the on-trade.

spainmapRibera del Duero and Albariño have appeared in increasing numbers to challenge Rioja’s dominance in recent years but the number of other Spanish regions being listed is still very limited.

Maria José Sévilla, director of Wines from Spain, spoke positively about Spain’s progress: “It appears that in the last year or so, Spain has improved its on-trade position,” she said.

“It’s wonderful these days to see Albariño, new Riojas or expensive ones, white Riojas and also Riberas increasingly, they were so difficult to find before.”

However, sommelier consultant Bruno Murciano told the drinks business that this was not enough: “What I’ve seen in the past four to five years is that most restaurants have a very limited amount of Spanish wines,” he reported.

“Classics, such as Albariño and maybe, if you’re lucky, Verdejo and Godelhos.

“In my opinion Spain is not well represented at all particularly in whites. There’s still a lot of work to do.”

Alison Easton, Gonzalez Byass’ Spanish portfolio brand manager, agreed saying: “People are still very surprised by what Spain has to offer when they come across it.

“Lists aren’t as varied as we’d like that but it’s getting there.”

The continued appeal of tapas and Sherry bars was cited as an important part of Spain’s current and future success.

“I don’t know if you can draw a straight line (between Spain’s popularity and increased sales),” Easton, “but now that Spanish cuisine is more prominent it’s seen as more than just a producer of cheap plonk.”

Also important aside from the wealth of styles Spain produces, is the growing quality and continued value for money that Spain offers.

With margins being pushed ever tighter, it has surprised some that more restaurants have not delved further into Spain’s DOs.

Olly Bartlett, responsible for sales and marketing at Indigo Wines, said: “Spain offers incredible value. At the top end, yes there’s Unico and Pingus but there are single vineyard Greanches that if they were French they’d be hundreds of pounds a bottle. From Spain you can have very rare wines that don’t break the budget.”

For more on Spain in the UK on-trade see the April issue of db.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

If that's interesting, how about these?

Bordeaux wine thieves found guilty

A French court has sentenced 15 men over the audacious theft of $1.1 million of more...

Pontifex Scholarship 2015 open for entries

Wine Australia and The Daniel Pontifex Memorial Trust have opened the 2015 more...

World's best beer and wine festivals

Forget Glastonbury, these are the festivals you should be making a beeline for more...

Business Development Executive

London, United Kingdom

£25-£30K + benefits, depending on experience

Bar launches festival-themed cocktail list

Matt Whiley, the liquid alchemist in charge of Peg + Patriot, the bar at the more...

Online retailer to highlight 'hidden gems'

A new online boutique wine importer and retailer Perfect Cellar has opened for more...

Tesco to announce more sales woes

Tesco's travails look set to continue, as City analysts say it is preparing to more...

Supplier Relationship Manager

London, United Kingdom

WOSA woos UK indies and on-trade

Wines of South Africa has announced plans for a new UK trade tasting later this more...

UK craves Spanish wining and dining

British foodies are passing over Bordeaux and Burgundy in favour of Spanish more...

Flavoured styles lead drinks NPD

A new report from Nielsen shows that flavoured variants are dominating more...

International Business Development Assistant

London, United Kingdom

To be determined, based on the profile and experience of the candidate

Top 10 wines in the UK press

An "epic" Riesling, a "Grecian beauty" that "gobsmacks with opulent tropical more...

Wine thieves go on trial

A gang of wine thieves accused of stealing a million euros worth of wine from more...

Top 10 London rooftop bars

London's many rooftop bars offer not only an opportunity to get away from the more...

PR Manager

Competitive

Final call for Liberty apprentice scheme

Liberty Wines is inviting final applications for its apprentice programme, more...

BBR to host pop-up dinners in 'secret' cellar

Berry Bros. & Rudd has unveiled a "secret" cellar underneath its shop in more...

Rioja a ‘victim of its own success’

Rioja has become a victim of its own success, unsustainably driven by low more...

Social Media Editor

Competitive

Top 10 wines in the UK press

An English fizz fit for Wimbledon, a "chunky, berry-stuffed" Negroamaro and a more...

China’s Ningxia region launches wine contest

Select winemakers will have the chance to travel to China to learn from its more...

Austrian wine importer launches in Hong Kong

A wine importer specialising in Austrian wines has launched in Hong Kong to more...

Sales Executive - Wines & Spirits Competitions

London, United Kingdom

Competitive

Hart Davis Hart biggest in US

Chicago-based wine auctioneer Hart Davis Hart is the market leader in the US in more...

Lidl hints at plans for online wine shop

UK supermarket Lidl has not ruled out launching an online wine shop, reporting more...