LIWF bookings down 25%

LIWF exhibitor numbers are down 25% this year but those who have booked a stand believe this should present a business opportunity.

Ross Carter

LIWF exhibition director Ross Carter was formerly a winemaker

Speaking to the drinks business for its annual LIWF preview, which featured in the April edition of the magazine, exhibition director Ross Carter said that he expects 25% fewer exhibitors when bookings are finalised, and has reduced the stand area at this year’s fair by 20%.

However, he said that those companies which will be present should see fewer competitors and enjoy a greater share of the visitors.

“There are fewer UK agents this year, but those who have remained will get exceptional value as a result of being the key recipients of the visitor audience,” he said.

As previously reported by db, companies that have decided not to exhibit at this year’s LIWF include Australian Vintage and Accolade Wines, as well as UK agents such as Enotria, Liberty and Mentzendorff.

On the other hand, among the 500-plus exhibitors booked are companies such as Gonzalez Byass, J E Fells, Copestick Murray, Hatch Mansfield, Seckford’s and Treasury Wine Estates.

Agreeing with Carter, one further exhibitor this year, Louis Latour Agencies, believes 2013’s fair offers a valuable chance to do business in a difficult market.

“The buyers will still be coming so we see it as a commercial opportunity, especially if there are fewer competitors,” said company director Richard Nunn in an interview with db.

Having said that, he pointed out that Burgundy’s two other major négociants will still be present – Louis Jadot and Bouchard Père et Fils – because their respective agents, Hatch Mansfield and J E Fells, are exhibiting.

Continuing, Nunn told db, “It’s a difficult market, so it’s not a good time not to be there… and while it’s easy to knock shows, you get out of it what you put in.”

Finally, he said he liked the current LIWF venue in Docklands, which some have suggested is too isolated for sommeliers and lacks the buzzy feel of a more central location in London.

“I like ExCel. People say it’s hard to get to, but it’s hard to get to Vinexpo or ProWein, and it’s so much easier to get a coffee and something decent to eat at ExCel,” he said.

Among the initiatives planned to bring some buzz to the fair is a new central section called The Wine Hub, which will feature pop up events, including, as reported yesterday, beer, English sparkling and natural wine tastings.

For more on this year’s fair, see the April edition of the drinks business. We will also be bring more news on LIWF in the coming weeks and in our May LIWF drinks business special.

One Response to “LIWF bookings down 25%”

  1. Mike Smith says:

    and they say the English wine market is stale…Oh noooo, surely not!

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Support Executive

Davy's
London, UK

Partner Manager – On-trade - Greater London

Maverick Drinks
London/M25 belt, UK

Partner Manager – On-trade - North West

Maverick Drinks
Manchester, UK

Partner Manager – On-trade - West & Wales

Maverick Drinks
Bristol, UK

Partner Manager – On-trade - South East

Maverick Drinks
Brighton, UK

Events Sales Executive

The Drinks Business
Central London, UK

Sale & Operations Manager

Marussia Beverages
Marylebone, London, UK

Prestige Account Manager – Europe

Jackson Family Wines
London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2018

VinoVision Paris

Paris,France
12th Feb 2018

Vinisud

Montpellier,France
18th Feb 2018
Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more