You are currently viewing the International Edition. You can also switch to the Hong Kong Edition.
Friday 3 July 2015

LIWF 2014: prices to drop over 20%

8th May, 2013 by Rupert Millar

Stand prices for exhibitors at next year’s LIWF will drop by 20% to 25% in an attempt to “level the playing field”.

LIWF sceneThe price drops are part of a series of radical and wide-ranging changes to the LIWF that were announced this week by event director Ross Carter.

The drop in price is no doubt in response to complaints of late that the fair is more expensive than other big expositions such as ProWein.

Carter even admitted that, “costs have become a little prohibitive”.

It will be welcome news too for overseas exhibitors who, as well as having to cover the cost of the fair, also have to deal with the very high cost of food, travel and accommodation in London.

Lowering the cost is a more tangible and obvious means for Carter to bring “value” back to the LIWF.

The stands themselves (with the exception of the generics) will also be subject to size restrictions, none bigger than 100m2, no double-decker stands and no overhead banners.

As a statement explained: “This will help to make the show a more level playing field and also remove the sense that stands have to be big and expensive to be eye-catching.”

It is thought that exhibitors will be able to save 50% to 60% of costs in previous years.

 

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

If that's interesting, how about these?

Rise for Haut Bailly in Liv-ex 2015 classification

Liv-ex’s bi-annual “re-classification” of Bordeaux saw Haut Bailly leap more...

Vinexpo: five days 'too much' says organiser

Vinexpo doesn’t need to run for the full five days because no visitor stays more...

Top 10 wines in the UK press

An "epic" Riesling, a "Grecian beauty" that "gobsmacks with opulent tropical more...

Wine Buyer

London, United Kingdom

Based on experience

WOSA woos UK indies and on-trade

Wines of South Africa has announced plans for a new UK trade tasting later this more...

Hong Kong: Red obsession

While whites are starting to be taken seriously in Hong Kong restaurants, the more...

Men down $1k of ‘aphrodisiac’ wine at airport

Two Chinese air passengers downed an entire bottle of aphrodisiac wine after more...

PR Senior Account Manager/Director

London, United Kingdom

Depending on experience

UK market in growth as price increases slow

The latest figures from the Wine and Spirit Trade Association show that more...

Tesco sales take a tumble despite price cuts

Tesco's like-for-like sales fell by 1.3% in the three months to 30 May, an more...

Final call for Liberty apprentice scheme

Liberty Wines is inviting final applications for its apprentice programme, more...

BI offers 2014 imperial collection en primeur

Fine wine merchant Bordeaux Index is offering its clients a 10 imperial more...

Winemaker fined $35k over toxic waste

An Australian winemaker has been fined AUS$35,000 (£17,000) after he was found more...

Beaujolais pushes for sparkling AOC

Beaujolais is trying to gain AOC status for its sparkling wines which, with it more...

Sales Executive - Wines & Spirits Competitions

London, United Kingdom

Competitive

Diageo closes in on £200m Gleneagles deal

Drinks giant Diageo is reportedly “close” to agreeing a sale of its luxury more...

UK reviewing alcohol intake guidelines

Health officials are to review the government's drinking guidelines, as more...

En primeur: beware the heralded vintage?

From an investment point of view is it best to buy the “vintages of the more...

E-commerce, Sales & Marketing Executive

London, United Kingdom

Competitive salary and bonus package based on experience and qualification.

Champagne needs to 'create a new occasion'

Champagne needs to "create a new occasion" and better communicate its brand if more...

Top 10 wines in the US press

An impressive Tannat-Merlot-Zinfandel blend from Uruguay and a Vernaccia from more...

How to drink like a billionaire

With access to tropical islands, private yachts and the best food and drink more...

Business Development Executive

London, United Kingdom

£25-£30K + benefits, depending on experience

Lidl hints at plans for online wine shop

UK supermarket Lidl has not ruled out launching an online wine shop, reporting more...

China’s Ningxia region launches wine contest

Select winemakers will have the chance to travel to China to learn from its more...