India confirms presence at LIWF
17th May, 2013 by Rupert Millar
Wines of India has confirmed that it will be at this year’s London International Wine Fair for the third year running.
The Indian pavilion will be located at entrance S3 and feature four wineries; Mercury Wines, Krsma Estates, Fratelli Wines and Luca Wines.
Veral Pancholia, director at Mercury Winery, commented: “Our main objective for attending the LIWF is to find a distributor or importer for our Aryaa brand in the UK.
“We are also keen to become a supplier of private labels & brands for top chefs and restaurants chains both in UK and EU; there is a growing trend for this, particularly in Indian restaurants.”
Show director, Ross Carter added: “India’s presence this year just underlines the ‘discovery’ nature of the show.
“For wines from countries developing their export markets, the LIWF is an essential platform to one of the world’s most important market places; the one time in the year that they can meet buyers from all sectors of the industry.”