I heart wines introduce ‘mini’ bottle

7th May, 2013 by Andy Young

Leading global drinks company Copestick Murray has announced that the “i heart” wines brand is “going mini” and will be available in 187ml bottles.

i heart winesThe new 187ml range will be launching in the UK’s On-Trade in May in selected Greene King and Belhaven pubs, and will include Pinot Grigio, Sauvignon Blanc, Chardonnay, Zinfandel Rosé, Merlot and Shiraz.

Rachel Archer, i heart brand manager, said: “We are really happy to be adding a new format to the range which will take the brand into the On-Trade as well as other new sectors.”

To support the launch, i heart will be running a competition in conjunction with Greene King and Belhaven, which will be communicated via i heart branded beer mats and promoted via social media.

Archer added: “The Greene King and Belhaven competition we will be running is in-keeping with the brand being fun and light-hearted and it will be great to engage with consumers in this way.

“The brand is really going from strength to strength and this new launch is building on the success of the current convenience and multiples channels, as well as opening up travel retail, outdoor events, sports grounds etc. 2013 is an exciting year for i heart with more news to come”.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

European Brands Sales Manager, Field Sales Managers and Executives

Amathus Drinks PLC
London, Brighton, E Sussex/Kent, Cornwall & Devon, GB

Commercial/Sales Manager

Crush Wines Ltd
Bremhill/Home office, GB

Wine Buyer

Adnams
Southwold, UK

Sales Manager - Scotland

Eurowines Ltd
Scotland

Sales Manager - North-West England

Eurowines Ltd
North-West England, UK

Sales Manager - London

Eurowines Ltd
London, UK

Key Account Manager - Grocery

Australian Vintage Limited
London (Croydon), UK

Key Accounts Manager - Impulse

Australian Vintage Limited
London (Croydon), UK

Business Development Manager

Regency Wines Ltd
North Devon & Somerset, UK

Sales Manager - North East England

Eurowines Ltd
Within 15-20 mile radius of York, UK

National Account Manager

Ehrmanns Wines
London, UK

London Account Manager

The Drinks Club
London, UK

London Sales Executive

Gourvid Limited
London and Greater London, GB

Logistics Administrator

Speciality Drinks Ltd
Park Royal, London, UK

Head of Sales - Hush Heath Estate

Hush Heath Estate
Kent/ London, UK

The Global Merlot Masters 2017

Deadline : 2nd May 2017

db Awards 2017

Deadline : 3rd May 2017

The Global Organic Masters 2017

Deadline : 2nd May 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more