You are currently viewing the International Edition. You can also switch to the Hong Kong Edition.
Monday 6 July 2015

Bordeaux 2012: SHL and Pichon Baron

13th May, 2013 by Rupert Millar

After close to a fortnight’s hiatus, the Bordeaux 2012 en primeurs have taken off again this morning with some big name releases.

Smith Haut Lafitte released this morning

Smith Haut Lafitte released this morning

Smith Haut-Lafitte and Pichon–Baron were the two biggest releases of the morning, both emerged with a 10% cut on their 2011 prices to €45.5 per bottle and €65 p/b respectively (all prices ex-négociant).

Smith Haut Lafitte’s white wine also released with a 0.3% drop from €57.7 p/b to €57.5 p/b as did Calon Ségur with its new owners, Suravenir Assurances, choosing to release at €38.4 p/b, a 3% drop on 2011’s €39.6.

The last round of releases on 2 May included Haut-Brion, Pontet Canet and La Mission Haut-Brion.

Since then a succession of public holidays in both France and the UK has stalled the campaign, a less than desirable situation given it is already proving an “uphill struggle” to fire consumers’ enthusiasm say the merchants.

There are still a great many wines still to emerge including Léoville Las Cases, Léoville Peyforré and Barton, Cos d’Estournel and Ducru-Beaucaillou from the Left Bank and Cheval Blanc, Le Pin, Figeac, Clos Fourtet and l’Eglise Clinet on the Right.

After what appeared to be a promising and early start the campaign is on the ropes.

Releases now must be swift and will require decent price cuts if this year’s primeurs are not to go out with a whimper as happened last year.

With luck too the Bordelais will resist the temptation to celebrate the end of the break by inundating the merchants in a repeat of last year’s fiasco dubbed “Super” or “Black” Tuesday.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

If that's interesting, how about these?

Top 10 wines in the US press

A Texan Albariño, NY Riesling and Californian Syrah are among the wine tips more...

Santa Rita launching new Irish campaign

Chilean wine producer Santa Rita Estates is spending €500,000 on a new more...

Is fine wine turning a corner?

The Liv-ex Fine Wine 100 index is finally showing a year-on-year gain as it more...

E-commerce, Sales & Marketing Executive

London, United Kingdom

Competitive salary and bonus package based on experience and qualification.

Californian wine struggling with supply

There is a "growing mismatch" between supply and demand that is badly hampering more...

Bordeaux 2005: Biggest movers

Expectation surrounding the 2005s is building and pushing up prices for top more...

Oddbins woos Naked staff with love letters

Oddbins has allegedly been sending love letters and bottles of wine to key more...

London Sales Manager / Key Account Manager

London, United Kingdom

Competitive - depending on skills and experience

Fire devastates New Zealand winery

A fire has ripped through a New Zealand winery destroying its offices, kitchen more...

China recognises 'Bordeaux'

China has said it now recognises the term “Bordeaux” as a brand after what more...

Yealands sells majority stake

Yealands Family Wines' owner Peter Yealand has agreed to sell 80% of the more...

PR Senior Account Manager/Director

London, United Kingdom

Depending on experience

En primeur: beware the heralded vintage?

From an investment point of view is it best to buy the “vintages of the more...

Bordeaux wine thieves found guilty

A French court has sentenced 15 men over the audacious theft of $1.1 million of more...

WOSA woos UK indies and on-trade

Wines of South Africa has announced plans for a new UK trade tasting later this more...

Hatch Mansfield – Brand Manager

London, United Kingdom

Competitive salary

Bordeaux 2005: 12 ‘perfect’ wines

Twelve wines have been given “perfect” 100-point ratings in Robert more...

Hart Davis Hart biggest in US

Chicago-based wine auctioneer Hart Davis Hart is the market leader in the US in more...

Rise for Haut Bailly in Liv-ex 2015 classification

Liv-ex’s bi-annual “re-classification” of Bordeaux saw Haut Bailly leap more...

International Business Development Assistant

London, United Kingdom

To be determined, based on the profile and experience of the candidate

The week in pictures

Pub-friendly pooches, Kevin Spacey and a one-off tasting of Achaval Ferrer more...

Hardys invests £4m in summer of cricket

Hardys has unveiled a new £4 million consumer marketing campaign to tie in more...

Lidl hints at plans for online wine shop

UK supermarket Lidl has not ruled out launching an online wine shop, reporting more...

Marketing and eCommerce Manager

London, United Kingdom

Competitive, includes equity options

Mumm releases vintage collection

Champagne Mumm has released a new “Collection du Chef de Caves”, featuring more...

Is Parker wrong about the 05 Médocs?

With no Médoc wines gaining 100-points in Robert Parker’s retrospective of more...