Bordeaux 2012: last of the first growths

2nd May, 2013 by Rupert Millar

After a mid-week pause the Bordeaux en primeur campaign has taken off again with the release of Pontet-Canet, Haut Brion and La Mission Haut-Brion.

Château Haut-Brion

Château Haut-Brion

First growth Haut Brion has decided to match its fellow firsts, Margaux and Mouton-Rothschild, and dropped 33% on its 2011 price from €360 per bottle to €240 p/b ex-négociant.

Its sister property La Mission did likewise with a 30% drop from €216 p/b to €150 p/b.

Pauillac property Pontet Canet meanwhile has not dropped so far, only shaving 9% off its 2011 release, from €66 p/b to €60.

Co-owner, Alfred Tesseron, told the drinks business at the Grands Crus Classés tasting in London earlier this week that he would find “the right price” for the market.

It was the same answer he gave to db nearly a year ago during the struggling 2011 campaign.

However, unlike many of his fellow châteaux owners, Tesseron said that for Pontet-Canet (widely seen as one of the wines of the vintage) it was a positive campaign.

“I was not disappointed with 2011,” he said. “It sold through completely. You won’t find any Pontet-Canet 2011 waiting to be sold still.”

Also out was Haut Brion’s second wine Clarence, which dropped 16% from €72 p/b to €60 p/b.

Fellow Pessac-Léognan estate, Haut Bailly, mirrored the cut exactly, releasing at €60 p/b, down from €72 p/b.

Saint-Emilion estate La Mondotte appeared a little later with a 5.4% drop from €106 to €100.30 p/b.

The flurry of releases and some robust price cuts (particularly from Haut Brion) is a welcome shot in the arm for a campaign that has been showing signs of flagging this week, as long as the Bordelais do not repeat the same mistake of last year and follow periods of idleness with bouts of uncoordinated releases.

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

ViVAS Wine - Category Development Manager

ViVAS
Harlow and Stowmarket or Salisbury, UK

Fine Wine Logistics Coordinator

IG Wines
London, GB

Brand Ambassador East Coast USA - Ableforth’s

Maverick Drinks
New York - field-based, USA

Brand Ambassador West Coast USA - Ableforth’s

Maverick Drinks
San Francisco / Los Angeles - field-based, USA

Global Travel Retail Manager

Maverick Drinks
London, UK

Portfolio Ambassador - Europe

Maverick Drinks
North West Europe - field-based, UK

Senior Partner Manager - Grocery

Maverick Drinks
London/Field Based, UK

Sales Executive

Woolf Sung Ltd
London

Trade Marketing Manager - Maverick Drinks

Maverick Drinks
London / Kent

Business Development Executive Central London

William Grant & Sons UK
London

The City Wine Show

London,United Kingdom
22nd Sep 2017

Almaviva 2015 Vintage and Vertical Tasting

London,United Kingdom
28th Sep 2017

TFWA World Exhibition & Conference

Cannes,France
1st Oct 2017
Click to view more

Global Chardonnay Masters 2017

Deadline : 29th September 2017

The Global Riesling Masters 2017

Deadline : 29th September 2017

Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more