db Green Awards 2013 winners announced23rd April, 2013 by db_staff
Green Launch of the Year:
Within the growing ranks of green products, some launches demonstrate greater credibility than others. In this latest addition to its range, Torres has applied its impressive green commitment and knowhow to a wine that encapsulates this ethos in every way. From packaging components to organic viticulture, even Habitat’s name is a clear signal of its environmental message.
In addition to the external accreditation displayed on its label, Habitat takes that extra step towards engaging consumers thanks to a QR Code video link that highlights the connection between their purchase and the brand’s conservation mission. In a market that risks consumers becoming disillusioned by “green wash”, this effort to emphasise and clarify the impact of a green wine choice marks an important, commendable step.
Runner up: Vodka One
Vodka One caught the judges’ attention for its vodka-on-tap, a commercially savvy, environmentally friendly initiative that offers potential to revolutionise the way spirits are served, not just in pubs but also at large event venues.
Jean Leon (Miguel Torres)
Habitat (Miguel Torres)