db Green Awards 2013 winners announced23rd April, 2013 by db_staff
Lifetime Achievement Award
Su Birch, CEO Wines of South Africa
An inspiration to wine producers, this year’s Lifetime Achievment Award goes to a person who’s impact on people’s business practices stretches well beyond their immediate environment.
For almost 10 years an environmentally-aware agenda has been at the heart of Su Birch’s approach in her role at the helm of generic organization Wines of South Africa.
As part of this, she has moved the South African wine industry to ensure it has become a world leader in production integrity.
In particular, she has put her association’s full weight behind the Biodiversity and Wine initiative, recognized today as one of the most successful conservation and business partnerships in the world, with over 130,000 hectares of land now protected.
The recipient has also been responsible for the development of the Wine of Origin sustainability seal and driver of Cape Wine 2012, the world’s first green wine show. She is also on the committee of Sustainable Wine South Africa to ensure standards are maintained and a green agenda remains at the heart of the Cape’s wine industry in the future.
Su Birch is undoubtedly a very worth winner of this year’s Lifetime Achievement Award.