Su Birch to leave WOSA in September

24th April, 2013 by Patrick Schmitt

Wines of South Africa CEO Su Birch is to leave the organisation after the inaugural Beautiful South tasting in London this September.

Su-Birch

Su Birch is to leave her post as CEO of WOSA in September

Birch, who has been CEO of the wine industry association since 2000, said that she intends to take “a brief sabbatical” and then focus on developing marketing plans for a range of clients.

Speaking about the challenges for businesses in South Africa, Birch, aged 63, said, “Rising costs and a volatile exchange rate are forcing South Africans to work smarter and with greater agility in order to be heard in an increasingly competitive environment, whether locally or internationally.

Continuing she commented, “Working to very tight budgets demands stringent discipline but also encourages creative problem-solving. This is where I believe I can play a meaningful role.”

News of her decision to leave WOSA came after it was announced that Birch was winner of 2013’s drinks business Green Awards Lifetime Achievement Award.

Birch has played a key role in advancing South Africa’s reputation as one of the most progressive wine-producing nations in terms of eco-sustainable wine production.

Under the banner “variety is in our nature”, she has actively promoted the country’s competitive positioning in producing a rich variety of wine styles.

She is also credited with spearheading South Africa’s Biodiversity & Wine Initiative (BWI) which has seen producers set aside substantially more land for conservation than the equivalent of the national vineyard.

“The Lifetime Achievement is a high note on which to announce my plan to leave WOSA later this year. I shall be leaving the organisation with a sound international team in place at the same time that the country has evolved into a significant player in world wine markets, well on its way to capturing and building on new opportunities.”

Birch said that the search for a successor would take place over the coming weeks. She also noted that will remain in her position until the end of September to oversee The Beautiful South – a collaborative tasting in London for wine associations for Argentina, Chile and South Africa.

As well as her latest achievement, Birch is a former winner of both the drinks business Woman of the Year and the International Wine and Spirit Competition’s Women in Wine Award, and last year was identified as one of the ten most influential personalities in the world of wine by UK market analysts Wine Intelligence.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Job vacancies

PR Account Executive

Clementine Communications Ltd
Fulham, UK

PR Senior Account Manager

Clementine Communications Ltd
Fulham, London

Marketing Manager

Berkmann Wine Cellars
London, N7, UK

Brand Manager

Berkmann Wine Cellars
London, N7, UK

Sales Account Manager

Jascots Wine Merchants
London, UK

Marylebone Sales Manager

Philglas & Swiggot
Marylebone, London, UK

Area Sales Manager

Bon Coeur Fine Wines
North England, UK

Procurement Assistant – Wine

Adnams PLC
Southwold, UK

Account Manager Central London

Speciality Drinks Ltd
London, UK

Brand Ambassador

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Ltd
London, UK

Marketing Assistant

Hatch Mansfield
Ascot, Berkshire, UK

Marketing Manager

Bancroft Wines
London, UK

Regional Sales Manager – Scotland

Bancroft Wines
London, UK

The Global Sparkling Masters 2017

Deadline : 25th August 2017

The Global Malbec Masters 2017

Deadline : 25th August 2017

Global Chardonnay Masters 2017

Deadline : 1st September 2017

The Global Sauvignon Blanc Masters 2017

Deadline : 1st September 2017

Click to view more

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Click to view more