Su Birch to leave WOSA in September

24th April, 2013 by Patrick Schmitt

Wines of South Africa CEO Su Birch is to leave the organisation after the inaugural Beautiful South tasting in London this September.

Su-Birch

Su Birch is to leave her post as CEO of WOSA in September

Birch, who has been CEO of the wine industry association since 2000, said that she intends to take “a brief sabbatical” and then focus on developing marketing plans for a range of clients.

Speaking about the challenges for businesses in South Africa, Birch, aged 63, said, “Rising costs and a volatile exchange rate are forcing South Africans to work smarter and with greater agility in order to be heard in an increasingly competitive environment, whether locally or internationally.

Continuing she commented, “Working to very tight budgets demands stringent discipline but also encourages creative problem-solving. This is where I believe I can play a meaningful role.”

News of her decision to leave WOSA came after it was announced that Birch was winner of 2013’s drinks business Green Awards Lifetime Achievement Award.

Birch has played a key role in advancing South Africa’s reputation as one of the most progressive wine-producing nations in terms of eco-sustainable wine production.

Under the banner “variety is in our nature”, she has actively promoted the country’s competitive positioning in producing a rich variety of wine styles.

She is also credited with spearheading South Africa’s Biodiversity & Wine Initiative (BWI) which has seen producers set aside substantially more land for conservation than the equivalent of the national vineyard.

“The Lifetime Achievement is a high note on which to announce my plan to leave WOSA later this year. I shall be leaving the organisation with a sound international team in place at the same time that the country has evolved into a significant player in world wine markets, well on its way to capturing and building on new opportunities.”

Birch said that the search for a successor would take place over the coming weeks. She also noted that will remain in her position until the end of September to oversee The Beautiful South – a collaborative tasting in London for wine associations for Argentina, Chile and South Africa.

As well as her latest achievement, Birch is a former winner of both the drinks business Woman of the Year and the International Wine and Spirit Competition’s Women in Wine Award, and last year was identified as one of the ten most influential personalities in the world of wine by UK market analysts Wine Intelligence.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

European Brands Sales Manager, Field Sales Managers and Executives

Amathus Drinks PLC
London, Brighton, E Sussex/Kent, Cornwall & Devon, GB

Commercial/Sales Manager

Crush Wines Ltd
Bremhill/Home office, GB

Wine Buyer

Adnams
Southwold, UK

Sales Manager - Scotland

Eurowines Ltd
Scotland

Sales Manager - North-West England

Eurowines Ltd
North-West England, UK

Sales Manager - London

Eurowines Ltd
London, UK

Key Account Manager - Grocery

Australian Vintage Limited
London (Croydon), UK

Key Accounts Manager - Impulse

Australian Vintage Limited
London (Croydon), UK

Business Development Manager

Regency Wines Ltd
North Devon & Somerset, UK

Sales Manager - North East England

Eurowines Ltd
Within 15-20 mile radius of York, UK

National Account Manager

Ehrmanns Wines
London, UK

London Account Manager

The Drinks Club
London, UK

London Sales Executive

Gourvid Limited
London and Greater London, GB

Logistics Administrator

Speciality Drinks Ltd
Park Royal, London, UK

Head of Sales - Hush Heath Estate

Hush Heath Estate
Kent/ London, UK

The Global Merlot Masters 2017

Deadline : 2nd May 2017

db Awards 2017

Deadline : 3rd May 2017

The Global Organic Masters 2017

Deadline : 2nd May 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more