Sly Fox launches topless beer can

The Sly Fox Brewing Company in the US has launched its new Helles Golden Lager in a “topless” beer can.

Sly Fox beerThe entire lid of the can is removable, which “enhances the drinking experience while turning it into a drinking vessel and eliminating the need for separate glassware.”

The 360 Lid beverage can technology was developed by Crown Holdings and Sly Fox has become the first brewery in North America to use it.

Sly Fox’s head brewer, Brian O’Reilly, said: “This technology allows the full flavour and aroma of the beer to hit the drinker’s senses and makes the can an even more appealing package for outdoor activities and situations where you want to be able to move around and sip your beer easily.”

O’Reilly added that the new can is ideal for fans of craft beer as it means they can savour the full aroma of the beer.

He added:

“Craft brew enthusiasts want to enjoy their beer as it was meant to be experienced whether at home or at an event and the 360 Lid makes the beverage can the perfect vessel to do just that.”

The can is also 100% recyclable and “infinitely recyclable, meaning it can be reused again and again with no degradation in quality.”

The new beer in the new can is scheduled for distribution through early April.

3 Responses to “Sly Fox launches topless beer can”

  1. holger meier says:

    I first saw this concept in the beer gardens of the 2010 World Cup.

  2. Keith says:

    Looks like a top of a cat food can like Friskies.

  3. FlipMantis says:

    My good friend Mike, who died in a motorcycle accident, has been taking the tops off of beers with a can opener since the 90’s. We always had a dream of making a can with a regular opening , and if you turn the key slightly you can open a wide mouth opening. And if turned all the way around the can would open entirely as seen above. Maybe something to look into.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales and Brand Manager

The Duchess Virgin Gin & Tonic
London,

Sales Scotland

Liberty Wines
Scotland, UK

Supply Chain Supervisor

Speciality Drinks
UK, UK

Sales Manager

Stilnovisti
London, UK

Regional Key Account Manager - On Trade

Lanson International UK
South of England, UK

Private Account Manager

Jeroboams Wine Merchants
London N1, UK

Sales Role

JF Tobias
London, UK

Events Assistant

Decanter
London, UK

Head of Marketing

Decanter
London, UK

Market Manager - Asia

Wines of South Africa
China,

Prosecco Springs

London,United Kingdom
26th Apr 2018

Spirits & More

Rome,Italy
19th May 2018

db Awards 2018

London,UK
23rd May 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more