Skinnygirl cashes in on thirst for Moscato

22nd April, 2013 by Lucy Shaw

Skinnygirl, the low-calorie wine and pre-mix cocktail brand founded by US reality TV star Bethenny Frankel, has added a Moscato to its line-up.

Skinnygirl Moscato is the newest addition to the Skinnygirl wine range

Skinnygirl Moscato is the newest addition to the Skinnygirl wine range

The brand, bought by spirits giant Beam Inc for $US8.1m in 2011, has added the low alcohol sweet wine to its range in a bid to capitalise on the growing thirst for the variety in the US.

According to Beam, the lightly sparkling Moscato boasts notes of “pear, peach and mango,” along with aromas of “tropical fruit and honey.”

The wines in the Skinnygirl range have only 100 calories per 5oz glass compared to an average of 123 calories found in non-diet wines.

Skinnygirl Moscato 2012 flags up its 100 calorie per 5oz status on the front label.

Along with the Moscato, three new cocktails have been added to Skinnygirl premix range: a mojito, grapefruit margarita and a white cherry vodka, priced at $14.99 per bottle for the mojito and margarita and  $21.99 for the vodka, which, according to its makers, boasts less than 77 calories per serving.

“The Skinnygirl range offers a variety of options for enjoying all the flavour without all of the guilt,” said Skinnygirl brand director Megan Frank.

Skinnygirl is one of the fastest-growing drinks brands on the market. Sales at the company were up 19% last year as the trend for low-calorie wines gathered momentum in the US.

Kanye West has helped boost sales of Moscato

Kanye West has helped boost sales of Moscato

Last March, Skinnygirl expanded from pre-mix cocktails into wine, adding three 12% abv low-calorie California wines – a Syrah blend, a Chardonnay/Pinot Grigio blend and a Grenache/Syrah rosé blend to its portfolio.

Skinnygirl is the brainchild of entrepreneur Bethenny Frankel, who appeared in American reality TV show The Real Housewives of New York City.

Last year, Moscato sales in the US hit a record high, up 33% in volume on 2011 with the variety now accounting for 6% of wines bought in US retail chains, where it is more popular than Sauvignon Blanc, according to the California-based Wine Institute.

Moscato’s profile has been boosted by name checks from RnB and hip-hop stars such as Kanye West, Ne-Yo, Lil’ Kim, Ab-Soul and Drake.

West was one of the first to elevate Moscato’s profile, mentioning the wine back in 2005 in the official remix of the song Make Her Feel Good by Teairra Mari.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Beer Development Specialist

Matthew Clark
London, UK

Fine Wine Sales Administrator

Davy's Wine Merchants
London, UK

Business Development Manager - On Trade

FINE+RARE
Central London, GB

Regional Sales Manager

Swallow Associates Ltd
Home Based: North-West England, UK

London Account Manager Role (Full Time)

LITTLE BIRD GIN
Home based with UK travel. , GB

Sales Operations Manager

Bibendum PLB
London, UK

Digital Marketing Executive (online content & community manager)

Corney & Barrow Limited
London E1W (near Tower Bridge), UK

Store Manager – Premium Drinks

Amathus Drinks PLC
London, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
London and the South East, UK

Wine Sales – Northwest England

Gerrard Seel
North West England

Senior On-Trade Sales Manager – English Sparkling Wine Company

COREcruitment
London based with national travel, UK

National Account Manager – RTM – On Trade

COREcruitment
Home based with frequent UK travel

The Global Sparkling Masters 2017

Deadline : 14th June 2017

The Global Syrah Masters 2017

Deadline : 14th June 2017

The Global Malbec Masters 2017

Deadline : 14th June 2017

The Global Beer Masters 2017

Deadline : 1st August 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more