Mr Trotter’s to launch beer

19th April, 2013 by Lucy Shaw

Mr Trotter’s, the pork scratchings brand part owned by the Duchess of Cornwall’s son, Tom Parker Bowles, is to release its first beer onto the market this year.

Mr Trotter’s Chestnut Ale, brewed by the Lancaster Brewery

Mr Trotter’s Chestnut Ale, brewed by the Lancaster Brewery

Mr Trotter’s Chestnut Ale will be produced in collaboration with The Lancaster Brewery, with bottles expected to go on sale this summer.

The English cask bitter weighs in at 4% abv and has been trialed on tap at The Sun Hotel & Bar in Lancaster, run owners of the Lancaster Brewery, C2.

“We were approached by the brewery who told us they wanted us to work together on a Mr Trotter’s branded beer,” Matthew Fort, food writer and a judge on The Great British Menu told the drinks business.

The Mr Trotter's team

The Mr Trotter’s team

“It’s the ideal brand extension for us. We want people to have the whole Mr Trotter’s experience, so they can sip on our beer while nibbling our pork scratchings,” Fort added.

He also revealed that a cider was in the pipeline.

Launched in November 2011, the triple cooked pork scratchings made from 100% British pork skin are now on sale across the UK and in France and Spain.

“We had no idea the brand was going to be so successful. We’ve had a lot of demand for new flavours so we’re about to launch a jalapeño version,” Fort told db.

“You’d think that it would be men that were buying the majority of them but we’ve had more interest from women,” he added.

Along with Fort and Tom Parker Bowles, the brand is also part owned by Rupert Ponsonby, co-founder of The Beer Academy, where students can take courses in beer and become accredited beer sommeliers.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Experienced Administrator

The Drinks Business
Central London, UK

Sales Executive (London – Craft Spirits)

Bimber Distillery
London, UK

2 x Buying Assistants

Berry Bros. & Rudd
Battersea and Basingstoke, UK

Temporary Christmas Sales Support - Wines & Spirits

Harrods
Knighsbridge, London, UK

Head of Wholesale

Hispamerchants Ltd
London, UK

Sales Manager

Hispamerchants Ltd
London, UK

National Sales Manager

Maverick Drinks
Field based, UK

Regional Sales Executive

EWGA
Gloucestershire, UK

The World Bulk Wine Exhibition

Amsterdam,Netherlands
20th Nov 2017

The Drinks Business Green Awards 2017

London,United Kingdom
20th Nov 2017

The Global Spirits Masters Lunch

London,United Kingdom
1st Dec 2017
Click to view more

Green Awards 2017

Deadline : 25th October 2017

The Global Riesling Masters 2017

Deadline : 30th October 2017

Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more