Thiénot to augment UK presence

8th April, 2013 by Patrick Schmitt

The Thiénot group is attempting to increase sales of its Bordeaux and Champagne brands in the UK market with a new subsidiary.

Thienot UK logo

The Thiénot group has over 725 hectares of vineyards, nine Bordeaux properties and sales of over 30 million bottles annually

Called Thienot UK, the operation will officially launch later this month and incorporate the group’s existing Bordeaux subsidiary in London, Dourthe UK, and complement its longstanding importation and distribution business called Champagnes & Chateaux.

Explaining the change, Thiénot UK managing director Christophe Galez said the new subsidiary was designed to simplify Thienot’s presence in the UK as well as develop sales of its brands outside London.

“Champagnes & Chateaux is a supplier to London’s premium on-trade business so we decided to launch Thienot UK to develop the distribution of Thiénot brands in the provinces.”

He said that the new subsidiary’s aim was to build a “network of quality regional wholesalers” for Thiénot brands, and not supply direct to the on-trade outside London.

On the other hand, Champagnes & Chateaux would remain dedicated to serving upmarket restaurants within the M25 and would continue to supply them directly.

He also said that Thienot UK – along with the newly incorporated Dourthe UK – will be placed in the same office in Wandsworth as Champagnes & Chateaux.

Stressing the expanded nature of the Thiénot business since Champagnes & Chateaux was launched in 1989, Galez recorded that until the noughties the Thiénot group comprised Champagne Thiénot and “a few properties in Bordeaux”.

Today however the group is called Thiénot Bordeaux-Champagnes and includes Dourthe, Kressmann and CVBG Grands Crus in Bordeaux as well as Canard-Duchêne and Joseph Perrier in Champagne.

“A lot of people don’t realize Canard-Duchêne, Dourthe and CVBG are all part of the same group, so Thienot UK is also a way of simplifying the message,” he said.

Alain Thiénot, who already owned Bordeaux estates Châteaux Rahoul and Ricard, launched Champagne Thiénot in 1985, making it the youngest house in the region.

In 2003, he acquired Canard-Duchêne from LVMH, and in 2007 he took a majority stake in Bordeaux’s CVBG-Dourthe-Kressman.

Today Thiénot Bordeaux-Champagnes has over 725 hectares of vineyards, nine Bordeaux properties and sales of over 30 million bottles annually.

For more on the group click here to read an interview with Alain’s son Stanislas on the company’s global ambitions.

The Thienot UK subsidiary follows the founding of similar operations in the US and Asia last year.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Sales Manager – Midlands and South West

Pol Roger Portfolio
Midlands and South West

UK Brand Ambassador - That Boutique-y Gin Company

That Boutique-y Gin Company
Tunbridge Wells, Kent, UK

Senior National Account Manager – Grocery (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Senior National Account Manager – Wholesale RTM (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Digital Marketing Manager

Master of Malt
Tunbridge Wells, Kent, UK

Experienced On Trade Sales Person

Borough Wine Imports
London, GB

3 x Business Development Executive

The Lakes Distillery Company Limited
Newcastle head office and nationwide, UK

Editor

Master of Malt Ltd
Tunbridge Wells(Kent)

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Brand Manager

Hallgarten Druitt
Luton, UK

Experienced On-Trade Salespeople Required

Portal Wines and Spirits
London, UK

Purchasing and Sales (Wine Trader)

JF Tobias
London, UK

The Global Merlot Masters 2017

Deadline : 17th April 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 14th April 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more