You are currently viewing the International Edition. You can also switch to the Hong Kong Edition.
Saturday 4 July 2015

Excelsior joins Liberty Wines portfolio

5th April, 2013 by db_staff

Liberty Wines has announced that it has been appointed the new UK agent for the South African producer Excelsior of Robertson, writes Olivia Bodle.

Liberty Wines logoThe de Wet family have farmed at Excelsior, in the Robertson wine valley since 1859. They cleared the land to grow vines, breed horses and also ostriches.

Their 220 hectares of vineyards focus on Cabernet Sauvignon, Sauvignon Blanc, Merlot, Shiraz and Chardonnay. The estate holds Wine Industry Ethical Association (WIETA) and Integrated Production of Wine (IPW) accreditation.

The estate’s owner, Freddie de Wet, has initiated numerous sustainable community “upliftment” projects, stating: “We need our employees as much as they need us.”

Employees are housed on the estate, can farm their cattle on the land and are able to send their children to a school supported by the estate.

“Excelsior has both a prestigious history and great integrity, which is core to the production of their ‘wines of origin’,” said David Gleave, managing director of Liberty Wines. “We were impressed by their commitment to sustainability, exacting vineyard practices, and the ripe fruit intensity that they achieve across their range. The Excelsior wines offer superb value from Robertson and are an exciting addition to our South African portfolio.”

Peter de Wet, son of Freddie, commented: “We are passionate about making individual and exciting varietal wines that express the character of our land, and we have a strong sense of sustainability running throughout our operation.

“We believe that Liberty has the same quality ethos as we do and their expertise in the independent off-trade and on-trade, as well as the strength of their customer base and portfolio of producers, makes them the natural partner for our business.”

Excelsior wines available from Liberty will compromise their Sauvignon Blanc 2012, Merlot 2012, Cabernet Sauvignon 2011 and Shiraz 2011 all priced at £8.99 per bottle.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

If that's interesting, how about these?

Top 10 London rooftop bars

London's many rooftop bars offer not only an opportunity to get away from the more...

Hardys invests £4m in summer of cricket

Hardys has unveiled a new £4 million consumer marketing campaign to tie in more...

Nyetimber partners with Ben Ainslie Racing

English sparkling wine producer Nyetimber has signed a three-year partnership more...

London Sales Manager / Key Account Manager

London, United Kingdom

Competitive - depending on skills and experience

Top wine students receive awards

Students taking degree courses in Wine Business and Wine Production at Plumpton more...

Auction house snaps up online wine specialist

Online auction firm Bid for Wine has been sold to The Fine Art Auction Group in more...

Wimbledon serves up English wine

Organisers of this year’s Wimbledon have decided to offer tennis fans English more...

Marketing and eCommerce Manager

London, United Kingdom

Competitive, includes equity options

WOSA woos UK indies and on-trade

Wines of South Africa has announced plans for a new UK trade tasting later this more...

Louis Latour Agencies signs Gosset

Louis Latour Agencies marked its 25th anniversary last night with the more...

Top 10 wines in the UK press

An "epic" Riesling, a "Grecian beauty" that "gobsmacks with opulent tropical more...

PR Senior Account Manager/Director

London, United Kingdom

Depending on experience

UK vineyards included in tax relief scheme

Winemakers in the UK will be able to benefit from income tax changes for the more...

Accolade's Fish Hoek goes Fairtrade

South Africa's Fish Hoek is to go Fairtrade from the 2015 vintage, becoming more...

Lidl hints at plans for online wine shop

UK supermarket Lidl has not ruled out launching an online wine shop, reporting more...

Wine Buyer

London, United Kingdom

Based on experience

Final call for Liberty apprentice scheme

Liberty Wines is inviting final applications for its apprentice programme, more...

English fizz attracts new deal

English sparkling wine producer Jenkyn Place has stepped up its ambitions by more...

Plumpton College principal awarded OBE

Mr Des Lambert, Principal of Plumpton College since 2003, has been awarded an more...

Warehouse Supervisor

London, United Kingdom

£27,000-£30,000 depending on experience

Britain’s cocktail habits expose north south divide

A survey has revealed Brits' cocktail preferences depend on there they live, more...

US wine brand hopes to ape craft beer success

A wine brand from California is hoping to ape craft beer’s success in the UK more...

Oregon producer takes international view

One of Oregon’s youngest wine estates has partnered with Jackson Family Wines more...

Digital and Communications Executive

£22,000-£26,000 dependent on experience

William Grant in World Cup deal

William Grant & Sons has been awarded exclusive spirits and champagne pouring more...

Top 10 wines in the UK press

An English fizz fit for Wimbledon, a "chunky, berry-stuffed" Negroamaro and a more...