Vinexpo prepares for Chinese surge

Vinexpo is predicting a record number of visitors from China this June, boosted by the Bordeaux fair’s creation of its first ever Chinese pavilion.

vinexpoHaving attracted 500 Chinese visitors in 2009, the biennial trade fair saw this amount nearly triple in 2011 to 2,340.

With early enquiries indicating a further increase in visitors from China, Vinexpo’s Chinese pavilion will feature 10 distillers from Sichuan province, as well as wine producers such as Kweichow Mountain, and Yunnan Red Chateau.

These will be joined by exhibitors including Bordeaux negociant Diva and Cognac Menuet, both of which have recently been bought by Chinese investors.

Commenting on the fair’s growing Chinese character, Vinexpo CEO Robert Beynat said: “The increasing numbers of Chinese visitors to Vinexpo reflect the growing popularity of wine and spirits in China and their hearty consumption, both of which demonstrate the attention that the Chinese pay to these industries. They come to Vinexpo to meet top professionals and buyers and to do business.”

According to research released by Vinexpo earlier this year, China is now the fifth largest wine consumer in the world, with a 142% leap between 2007 and 2011 expected to increase a further 40% by 2016.

However, Vinexpo also flagged up China’s growing status as a wine producer, predicting that it will overtake Australia and Chile to become the six largest in the world by 2016.

Vinexpo takes place from 16-20 June 2013, with organisers anticipating more than 48,000 visitors from 135 countries and 2,500 exhibitors.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Fine Wine Sales Administrator

Davy's Wine Merchants
London, UK

Content Manager (Maverick Drinks)

ATOM Supplies
London, UK

Graphic Designer (NPD)

ATOM Supplies
Tunbridge Wells, UK

Press Officer

Speciality Drinks
London, UK

UK Private Clients Manager

Ditton Wine Traders
London, UK

London Business Development Manager

Maisons Marques et Domaines UK Ltd

Head of Buying - Spirits

Enotria&Coe
West London, UK

Liquid Production Supervisor

ATOM Supplies
Tonbridge, Kent, UK

Sales Account Manager – Cotswolds

Haynes Hanson & Clark
Gloucestershire, UK

Communications & PR Manager

Bruichladdich
Islay, UK

International Bulk Wine and Spirits Show

London,United Kingdom
26th Feb 2018

Spirited London

London,United Kingdom
15th Mar 2018

Prowein 2018

Dusseldorf,Germany
18th Mar 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more