Vinexpo prepares for Chinese surge

21st March, 2013 by Gabriel Stone

Vinexpo is predicting a record number of visitors from China this June, boosted by the Bordeaux fair’s creation of its first ever Chinese pavilion.

vinexpoHaving attracted 500 Chinese visitors in 2009, the biennial trade fair saw this amount nearly triple in 2011 to 2,340.

With early enquiries indicating a further increase in visitors from China, Vinexpo’s Chinese pavilion will feature 10 distillers from Sichuan province, as well as wine producers such as Kweichow Mountain, and Yunnan Red Chateau.

These will be joined by exhibitors including Bordeaux negociant Diva and Cognac Menuet, both of which have recently been bought by Chinese investors.

Commenting on the fair’s growing Chinese character, Vinexpo CEO Robert Beynat said: “The increasing numbers of Chinese visitors to Vinexpo reflect the growing popularity of wine and spirits in China and their hearty consumption, both of which demonstrate the attention that the Chinese pay to these industries. They come to Vinexpo to meet top professionals and buyers and to do business.”

According to research released by Vinexpo earlier this year, China is now the fifth largest wine consumer in the world, with a 142% leap between 2007 and 2011 expected to increase a further 40% by 2016.

However, Vinexpo also flagged up China’s growing status as a wine producer, predicting that it will overtake Australia and Chile to become the six largest in the world by 2016.

Vinexpo takes place from 16-20 June 2013, with organisers anticipating more than 48,000 visitors from 135 countries and 2,500 exhibitors.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

UK Brand Ambassador - That Boutique-y Gin Company

That Boutique-y Gin Company
Tunbridge Wells, Kent, UK

Senior National Account Manager – Grocery (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Senior National Account Manager – Wholesale RTM (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Digital Marketing Manager

Master of Malt
Tunbridge Wells, Kent, UK

Experienced On Trade Sales Person

Borough Wine Imports
London, GB

3 x Business Development Executive

The Lakes Distillery Company Limited
Newcastle head office and nationwide, UK

Editor

Master of Malt Ltd
Tunbridge Wells(Kent)

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Brand Manager

Hallgarten Druitt
Luton, UK

Experienced On-Trade Salespeople Required

Portal Wines and Spirits
London, UK

Purchasing and Sales (Wine Trader)

JF Tobias
London, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Cambridge / Peterborough / Bedfordshire, UK

The Global Merlot Masters 2017

Deadline : 17th April 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 14th April 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more