Vinexpo prepares for Chinese surge

21st March, 2013 by Gabriel Stone

Vinexpo is predicting a record number of visitors from China this June, boosted by the Bordeaux fair’s creation of its first ever Chinese pavilion.

vinexpoHaving attracted 500 Chinese visitors in 2009, the biennial trade fair saw this amount nearly triple in 2011 to 2,340.

With early enquiries indicating a further increase in visitors from China, Vinexpo’s Chinese pavilion will feature 10 distillers from Sichuan province, as well as wine producers such as Kweichow Mountain, and Yunnan Red Chateau.

These will be joined by exhibitors including Bordeaux negociant Diva and Cognac Menuet, both of which have recently been bought by Chinese investors.

Commenting on the fair’s growing Chinese character, Vinexpo CEO Robert Beynat said: “The increasing numbers of Chinese visitors to Vinexpo reflect the growing popularity of wine and spirits in China and their hearty consumption, both of which demonstrate the attention that the Chinese pay to these industries. They come to Vinexpo to meet top professionals and buyers and to do business.”

According to research released by Vinexpo earlier this year, China is now the fifth largest wine consumer in the world, with a 142% leap between 2007 and 2011 expected to increase a further 40% by 2016.

However, Vinexpo also flagged up China’s growing status as a wine producer, predicting that it will overtake Australia and Chile to become the six largest in the world by 2016.

Vinexpo takes place from 16-20 June 2013, with organisers anticipating more than 48,000 visitors from 135 countries and 2,500 exhibitors.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Administrative Assistant

Swig Wines Ltd
Chiswick, London, UK

HR Manager

Amathus Drinks PLC
London, UK

Beer Development Specialist

Matthew Clark
London, UK

Senior Sales Manager

Haynes Hanson & Clark
Gloucestershire, GB

Customer Services Administrator

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Group
London, UK

Inventory Analyst

Bibendum PLB
London, UK

Events Executive - Atom Supplies

ATOM Supplies Limited
London, UK

Off-Trade Sales Account Executive

Domaine Direct
Nationwide, working from a combination of home & London office.

Sales Executive/Brand Ambassador

Glenfarclas
Ballindalloch, Speyside, UK

Client Manager

Noble Rot
Wandsworth, London, GB

Spirits Investment Director

Stilnovisti
London, UK

Junior Brand Manager

Enotria Winecellars
Park Royal, London, UK

Content & Digital Assistant

ABVGlobal
London, UK

Sales Manager

Cellar Trends
London, UK

Champagne Masters 2017

Deadline : 7th July 2017

The Global Sparkling Masters 2017

Deadline : 10th July 2017

The Global Malbec Masters 2017

Deadline : 10th July 2017

The Global Syrah Masters 2017

Deadline : 18th July 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more