The science behind ‘beer goggles’ explained

A senior lecturer at Durham University’s Department of Psychology has revealed that the area of the brain that makes us want to mate is the key to the so-called “beer goggles” effect.

Beer gogglesIn her new book, “Getting Your Head Around the Brain”, Dr Amanda Ellison explains that men and women do not see each other differently after consuming alcohol, but alcohol shuts down some of our decision making functions before it suppresses the part of the brain that controls sexual urges.

Dr Ellison told the Daily Telegraph: “We still see others basically as they are. There is no imagined physical transformation — just more desire.

“Hangovers are caused by dehydration – the brain shrinks and tugs on the meninges which causes the headache.

“But before that, alcohol switches off the rational and decision making areas of the brain while leaving the areas to do with sexual desire relatively intact, and so this explains beer goggles.”

Dr Ellison also dismissed claims that women do not get beer goggles adding that while evolution has made women more choosy when it comes to selecting a partner, this changes after drinking alcohol.

She said: “Women use more of their brains for certain decisions, sometimes using both sides of the brain. Women look at sex differently to men. It has always been a bigger deal for women because of the pregnancy risks.

“As recently as the seventies they would have weighed things up a lot more because they could be burdened for the rest of their lives.

“With better contraception and more binge drinking they are more likely to get beer goggles.

“Beer goggles depend on our ability to make rational decisions.”

Previous theories regarding the beer goggles effect have included the ability to detect facial symmetry changing and alcohol making us believe we are more attractive than we are.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Regional Sales Manager (London)

Ian Macleod Distillers
London, UK

Wine Trader

Vintage Capital II PLC
London, UK

International Marketing Assistant

iDealwine
Paris, France

Senior Partner Manager - Managed On-Trade

Maverick Drinks
United Kingdom

Brand Activation Manager UK & Europe

Australian Vintage
London, UK

Sales Account Manager

Matthew Clark
Reading, UK

Brand Activation Executive

Pernod Ricard UK
London, UK

Logistics Administrator

Swig Wines Ltd
London

Customer Service Manager

Jascots Wine Merchants
London, UK

Transport Manager

Jascots Wine Merchants
London, UK

International Bulk Wine & Spirits Show (IBWSS)

California,USA
25th Jul 2018

Cape Wine 2018

Cape Town,South Africa
12th Sep 2018

The Wine & Spirits Show

London,United Kingdom
12th Oct 2018
Click to view more

The Global Malbec Masters 2018

Deadline : 1st August 2018

Champagne Masters 2018

Deadline : 1st August 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more