Sainsbury’s Great British beer hunt returns

6th March, 2013 by Andy Young

Supermarket giant Sainsbury’s has launched its 2013 “Great British Beer Hunt”, which offers brewers the chance to win listings in Sainsbury’s stores. There are four regional and two national listings up for grabs in the hunt.

Sainsbury's British Beer HuntNow in its third year, the aim of the hunt is to “discover some of the finest beers Britain has to offer” and the supermarket is looking to its customers to help judge the beers.

This year there will be four regional beer hunts during April and May where customers can taste the offerings and meet the brewers. The winning beers from the regional stage will each be awarded with an immediate regional listing.

The three top selling beers from each region will then be part of the grand final in London later in the year.

Jack Rutherford, Sainsbury’s beer buyer, said: “We are delighted to be back with the Great British Beer Hunt as the competition is a great way to bring new and interesting beers to our customers.

“The competition is growing more popular every year and we are confident that we’ll see an increase in the number of brewers that enter to be part of this unique opportunity.”

The 2012 competition was won by Bateman’s Mocha and Jaclyn Bateman said the hunt gives people to opportunity to experiment with beers. She said: “We think it’s so important to introduce new people to the beer category and encourage them to experiment with different tastes and styles…We’d like to thank Sainsbury’s for helping to move forward the British beer industry, as the competition has been fantastic to be part of.”

The Sainsbury’s regional beer hunts will take place in London, Leeds, Bristol and Glasgow over April and May.

One Response to “Sainsbury’s Great British beer hunt returns”

  1. terence chatburn says:

    the article abount the beer hunt in sainsburys do you have any information which stores will be doing it

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Administrative Assistant

Swig Wines Ltd
Chiswick, London, UK

HR Manager

Amathus Drinks PLC
London, UK

Beer Development Specialist

Matthew Clark
London, UK

Senior Sales Manager

Haynes Hanson & Clark
Gloucestershire, GB

Customer Services Administrator

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Group
London, UK

Inventory Analyst

Bibendum PLB
London, UK

Events Executive - Atom Supplies

ATOM Supplies Limited
London, UK

Off-Trade Sales Account Executive

Domaine Direct
Nationwide, working from a combination of home & London office.

Sales Executive/Brand Ambassador

Glenfarclas
Ballindalloch, Speyside, UK

Client Manager

Noble Rot
Wandsworth, London, GB

Spirits Investment Director

Stilnovisti
London, UK

Junior Brand Manager

Enotria Winecellars
Park Royal, London, UK

Content & Digital Assistant

ABVGlobal
London, UK

Sales Manager

Cellar Trends
London, UK

Champagne Masters 2017

Deadline : 7th July 2017

The Global Sparkling Masters 2017

Deadline : 10th July 2017

The Global Malbec Masters 2017

Deadline : 10th July 2017

The Global Syrah Masters 2017

Deadline : 18th July 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more