Sainsbury’s Great British beer hunt returns

6th March, 2013 by Andy Young

Supermarket giant Sainsbury’s has launched its 2013 “Great British Beer Hunt”, which offers brewers the chance to win listings in Sainsbury’s stores. There are four regional and two national listings up for grabs in the hunt.

Sainsbury's British Beer HuntNow in its third year, the aim of the hunt is to “discover some of the finest beers Britain has to offer” and the supermarket is looking to its customers to help judge the beers.

This year there will be four regional beer hunts during April and May where customers can taste the offerings and meet the brewers. The winning beers from the regional stage will each be awarded with an immediate regional listing.

The three top selling beers from each region will then be part of the grand final in London later in the year.

Jack Rutherford, Sainsbury’s beer buyer, said: “We are delighted to be back with the Great British Beer Hunt as the competition is a great way to bring new and interesting beers to our customers.

“The competition is growing more popular every year and we are confident that we’ll see an increase in the number of brewers that enter to be part of this unique opportunity.”

The 2012 competition was won by Bateman’s Mocha and Jaclyn Bateman said the hunt gives people to opportunity to experiment with beers. She said: “We think it’s so important to introduce new people to the beer category and encourage them to experiment with different tastes and styles…We’d like to thank Sainsbury’s for helping to move forward the British beer industry, as the competition has been fantastic to be part of.”

The Sainsbury’s regional beer hunts will take place in London, Leeds, Bristol and Glasgow over April and May.

One Response to “Sainsbury’s Great British beer hunt returns”

  1. terence chatburn says:

    the article abount the beer hunt in sainsburys do you have any information which stores will be doing it

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Wine Buyer

Conviviality Plc
Crewe, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

Regional Account Manager

New Generation McKinley
London, UK

Experienced Sales Account Manager – On Trade

Cantina Goccia
London and the south, UK

National Sales Manager – Premium Drinks

Core Recruitment
London based with national travel

Wine Trainee

Stone, Vine & Sun
Twyford, near Winchester, Hampshire

Senior Technologist - Drinks

Conviviality Group
London, UK

Procurement Manager

JF Hillebrand Global Beverage Logistics
Essex, UK

Porter & Laker Manager

Porter & Laker
Essex, UK

Sales Manager & Brand Ambassador - Southwest

Salcombe Distilling Co.
Southwest of England - reporting to Salcombe HQ, GB

Head of Marketing

ATOM Supplies
Tunbridge Wells, Kent, UK

The Global Merlot Masters 2017

Deadline : 24th February 2017

The Prosecco Masters 2017

Deadline : 10th March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more