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Wednesday 23 July 2014

Jolie-Pitt wine sells out in five hours

8th March, 2013 by Lucy Shaw

The first 6,000 bottles of Brad Pitt and Angelina Jolie’s Provence wine – Miraval Rosé 2012 – were snapped up within five hours of going on sale yesterday.

In the pink: Brad Pitt and Angelina Jolie. Credit: Reuters

In the pink: Brad Pitt and Angelina Jolie. Credit: Reuters

The wine went on sale at 9am on the Perrin family website, who collaborated on the project, and had sold out by 2pm, according to the winery’s PR company.

Despite the wine’s glamourous celebrity connection, Miraval Rosé 2012 went on sale at the reasonable price of €15 a bottle, with the Perrin’s charging €105 a half case including shipping to addresses in France.

Online orders for the 2012 vintage are now closed, though a further 100,000 bottles have been sold to wine merchants and restaurants.

Pitt and Jolie partnered with Marc Perrin, owner of Château de Beaucastel in Châteauneuf-du-Pape, on the wine from their 500-hectare estate, Château Miraval, based in the Côteaux Varois in Provence, which they bought in 2008, reportedly for US$55 million.

The back of the bottle, stating "bottled by Jolie-Pitt & Perrin"

The back of the bottle, stating “bottled by Jolie-Pitt & Perrin”

Miraval Rosé 2012 is made from a blend of organically grown Grenache, Syrah and Cinsault, with the back label stating: “‘Bottled by Jolie-Pitt et Perrin”.

Perrin told AFP that both Brad and Angelina were involved in the production process and wanted to do more than “just put their name” on the label.

“They want to be proud of the wine on their property. They are really looking for excellence,” he said.

Serious about making quality wine, Pitt and Jolie are investing in replanting and grafting new varieties like Mourvèdre on existing rootstocks, along with a geological survey, likely to be carried out by soil expert Claude Bourguignon.

A white wine made in collaboration with Perrin will be released this summer, with the Perrin family now responsible for both the winemaking at Château Miraval and distribution of the wines.

The couple are the latest in an ever-increasing list of stars who have put their names to wine, including filmmaker Francis Ford Coppola, actress Drew Barrymore, singer Fergie and, most recently, footballer David Beckham.

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