Jolie-Pitt wine sells out in five hours

The first 6,000 bottles of Brad Pitt and Angelina Jolie’s Provence wine – Miraval Rosé 2012 – were snapped up within five hours of going on sale yesterday.

In the pink: Brad Pitt and Angelina Jolie. Credit: Reuters

In the pink: Brad Pitt and Angelina Jolie. Credit: Reuters

The wine went on sale at 9am on the Perrin family website, who collaborated on the project, and had sold out by 2pm, according to the winery’s PR company.

Despite the wine’s glamourous celebrity connection, Miraval Rosé 2012 went on sale at the reasonable price of €15 a bottle, with the Perrin’s charging €105 a half case including shipping to addresses in France.

Online orders for the 2012 vintage are now closed, though a further 100,000 bottles have been sold to wine merchants and restaurants.

Pitt and Jolie partnered with Marc Perrin, owner of Château de Beaucastel in Châteauneuf-du-Pape, on the wine from their 500-hectare estate, Château Miraval, based in the Côteaux Varois in Provence, which they bought in 2008, reportedly for US$55 million.

The back of the bottle, stating "bottled by Jolie-Pitt & Perrin"

The back of the bottle, stating “bottled by Jolie-Pitt & Perrin”

Miraval Rosé 2012 is made from a blend of organically grown Grenache, Syrah and Cinsault, with the back label stating: “‘Bottled by Jolie-Pitt et Perrin”.

Perrin told AFP that both Brad and Angelina were involved in the production process and wanted to do more than “just put their name” on the label.

“They want to be proud of the wine on their property. They are really looking for excellence,” he said.

Serious about making quality wine, Pitt and Jolie are investing in replanting and grafting new varieties like Mourvèdre on existing rootstocks, along with a geological survey, likely to be carried out by soil expert Claude Bourguignon.

A white wine made in collaboration with Perrin will be released this summer, with the Perrin family now responsible for both the winemaking at Château Miraval and distribution of the wines.

The couple are the latest in an ever-increasing list of stars who have put their names to wine, including filmmaker Francis Ford Coppola, actress Drew Barrymore, singer Fergie and, most recently, footballer David Beckham.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Fine Wine Sales Administrator

Davy's Wine Merchants
London, UK

Content Manager (Maverick Drinks)

ATOM Supplies
London, UK

Graphic Designer (NPD)

ATOM Supplies
Tunbridge Wells, UK

Press Officer

Speciality Drinks
London, UK

UK Private Clients Manager

Ditton Wine Traders
London, UK

London Business Development Manager

Maisons Marques et Domaines UK Ltd

Head of Buying - Spirits

Enotria&Coe
West London, UK

Liquid Production Supervisor

ATOM Supplies
Tonbridge, Kent, UK

Sales Account Manager – Cotswolds

Haynes Hanson & Clark
Gloucestershire, UK

Communications & PR Manager

Bruichladdich
Islay, UK

International Bulk Wine and Spirits Show

London,United Kingdom
26th Feb 2018

Spirited London

London,United Kingdom
15th Mar 2018

Prowein 2018

Dusseldorf,Germany
18th Mar 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more