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Thursday 24 April 2014

Iron Maiden releases cask ale

12th March, 2013 by Rupert Millar

Heavy metal group Iron Maiden has released a cask ale in partnership with Cheshire brewery Robinsons.

Oliver Robinson & Bruce Dickinson

Oliver Robinson & Bruce Dickinson

“Trooper” was created by lead singer Bruce Dickinson following an offer from the brewery and is named after one of the band’s most popular songs.

Dickinson said: “I’m a lifelong fan of traditional English ale; I thought I’d died and gone to heaven when we were asked to create our own beer.

“I have to say that I was very nervous: Robinsons are the only people I have had to audition for in 30 years. Their magic has been to create the alchemical wedding of flavour and texture that is Trooper. I love it.”

Oliver Robinson said: “For more than 30 years, the unmistakable icon of Eddie, the band’s instantly-recognisable mascot, has adorned every album cover, T-shirt and poster – so it is fitting that Eddie will now adorn the cask pump clip and take centre stage on the bottle label of Trooper.

“Not only do Iron Maiden genuinely enjoy a good pint of cask ale, but so do many of their fans – and they have an important part to play in our customer base. This partnership works for both of us. Music and beer are great treats for the senses in their own right, but the combination is very powerful.”

Iron Maiden is currently touring Europe and will feature at this year’s Download Festival in the UK for a record fifth time.

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