Iron Maiden releases cask ale

12th March, 2013 by Rupert Millar

Heavy metal group Iron Maiden has released a cask ale in partnership with Cheshire brewery Robinsons.

Oliver Robinson & Bruce Dickinson

Oliver Robinson & Bruce Dickinson

“Trooper” was created by lead singer Bruce Dickinson following an offer from the brewery and is named after one of the band’s most popular songs.

Dickinson said: “I’m a lifelong fan of traditional English ale; I thought I’d died and gone to heaven when we were asked to create our own beer.

“I have to say that I was very nervous: Robinsons are the only people I have had to audition for in 30 years. Their magic has been to create the alchemical wedding of flavour and texture that is Trooper. I love it.”

Oliver Robinson said: “For more than 30 years, the unmistakable icon of Eddie, the band’s instantly-recognisable mascot, has adorned every album cover, T-shirt and poster – so it is fitting that Eddie will now adorn the cask pump clip and take centre stage on the bottle label of Trooper.

“Not only do Iron Maiden genuinely enjoy a good pint of cask ale, but so do many of their fans – and they have an important part to play in our customer base. This partnership works for both of us. Music and beer are great treats for the senses in their own right, but the combination is very powerful.”

Iron Maiden is currently touring Europe and will feature at this year’s Download Festival in the UK for a record fifth time.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Commercial/Sales Manager

Crush Wines Ltd
Bremhill/Home office, GB

Wine Buyer

Adnams
Southwold, UK

Sales Manager - Scotland

Eurowines Ltd
Scotland

Sales Manager - North-West England

Eurowines Ltd
North-West England, UK

Sales Manager - London

Eurowines Ltd
London, UK

Key Account Manager - Grocery

Australian Vintage Limited
London (Croydon), UK

Key Accounts Manager - Impulse

Australian Vintage Limited
London (Croydon), UK

Business Development Manager

Regency Wines Ltd
North Devon & Somerset, UK

Sales Manager - North East England

Eurowines Ltd
Within 15-20 mile radius of York, UK

National Account Manager

Ehrmanns Wines
London, UK

London Account Manager

The Drinks Club
London, UK

London Sales Executive

Gourvid Limited
London and Greater London, GB

Logistics Administrator

Speciality Drinks Ltd
Park Royal, London, UK

Head of Sales - Hush Heath Estate

Hush Heath Estate
Kent/ London, UK

London Sales Executive

VDS UK Ltd
London, UK

The Global Merlot Masters 2017

Deadline : 2nd May 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 2nd May 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more