Ambev warned over Skol ice cream advert

28th March, 2013 by Andy Young

Ambev has been warned by Brazil’s National Council for Advertising Self-Regulation (Conar) this week, after launching Skol ice cream.

Skol Ice CreamAmbev promoted the ice cream on Skol’s Facebook page, with the line “Shall we go to the bar to have an ice cream?”. Conar ruled that the promotion could “negatively influence children and adolescents” as Facebook does not have age-limited access control mechanisms.

Skol is Brazil’s most popular beer and the Skol ice cream was launched this month and will only be available for a limited time. The ice cream comes in 150ml containers that have been designed to resemble a Skol beer can and is available in bars around Rio de Janiero and Sao Paulo.

Conar is a non-government organisation set-up by Brazil’s advertisers and companies to promote ethical practices. Although it does not implement sanctions, the council can warn companies and urge greater attention in marketing campaigns to help protect children.

The Skol flavoured ice cream does not contain any alcohol, but as it is linked with a beer brand it can only be sold to people aged over 18.

AFP reported that it contacted Ambev, but the company refused to comment on the warning.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Job vacancies

PR Account Executive

Clementine Communications Ltd
Fulham, UK

Marketing Manager

Berkmann Wine Cellars
London, N7, UK

Brand Manager

Berkmann Wine Cellars
London, N7, UK

Sales Account Manager

Jascots Wine Merchants
London, UK

Marylebone Sales Manager

Philglas & Swiggot
Marylebone, London, UK

Area Sales Manager

Bon Coeur Fine Wines
North England, UK

Procurement Assistant – Wine

Adnams PLC
Southwold, UK

Account Manager Central London

Speciality Drinks Ltd
London, UK

Brand Ambassador

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Ltd
London, UK

Marketing Assistant

Hatch Mansfield
Ascot, Berkshire, UK

Marketing Manager

Bancroft Wines
London, UK

Regional Sales Manager – Scotland

Bancroft Wines
London, UK

Sales Manager – London On-Trade

Bancroft Wines
London, UK

The Global Sparkling Masters 2017

Deadline : 25th August 2017

The Global Malbec Masters 2017

Deadline : 25th August 2017

Global Chardonnay Masters 2017

Deadline : 1st September 2017

The Global Sauvignon Blanc Masters 2017

Deadline : 1st September 2017

Click to view more

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Click to view more