You are currently viewing the International Edition. You can also switch to the Hong Kong Edition.
Saturday 4 July 2015

US exports rise over 2012

22nd February, 2013 by Rupert Millar

US wine exports rose to a new high in 2012, particularly in value, with Canada and Europe taking the lion’s share.

CaliforniaExports (90% of which were from California) rose 2.6% on 2011 to hit US$1.43 million. It was the third year in a row that the value of exports rose but volume exports fell to 424.6m litres down from 455.7m in 2011.

The largest market by value was the European Union which rose 1.7% to $485, however, the largest single market was Canada which jumped 14% in value to $434m.

The only market to decrease was Hong Kong, down 30% to $115m, whereas one of the strongest risers was Vietnam, up 22% to $27m.

Wine Institute CEO, Robert Koch, said: “California wine exports continue to increase because of our quality, diversity and value, despite a highly competitive global market, significant trade barriers and a still recovering economy.

“We’ve worked to create more opportunities to export our wines by supporting our government in opening markets with Free Trade Agreements and other negotiations.”

Those trade agreements are taking place around the world as international trade policy director, Tom LaFaille, explained: “The Wine Institute is collaborating with our US government as well as the World Wine Trade Group, the EU and Pacific Rim governments to reduce trade barriers.

“In particular, the Trans-Pacific Partnership negotiations and the Asia-Pacific Economic Cooperation ‘Wine Regulators Forum’ are working to implement good regulatory practices that will protect consumers and facilitate trade in our Asia-Pacific markets.”

Focusing specifically on the UK, the report stated that US wine exports grew 1.6% in value. UK director for the Wine Institute, John McLaren, said he was glad that California had retained its market share despite recent setbacks.

In Canada the focus is on red blends that appeal to younger consumers as well as a growing interest on premium Californian wine.

Major retail promotions are planned this spring in the key markets of Ontario, Quebec and British Columbia.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

If that's interesting, how about these?

Sutcliffe steps down from Sotheby’s role

Serena Sutcliffe MW has stepped down from her position as worldwide head of more...

Is fine wine turning a corner?

The Liv-ex Fine Wine 100 index is finally showing a year-on-year gain as it more...

Constellation to buy Meiomi for $315m

Constellation Brands is to buy Napa-based wine brand Meiomi for $315 million, more...

Global Wine Buyer

London, United Kingdom

Competitive

Tesco sales take a tumble despite price cuts

Tesco's like-for-like sales fell by 1.3% in the three months to 30 May, an more...

US Senate passes bill to boost spirits exports

The US senate has been applauded by members of the spirits trade for passing a more...

US wine brand hopes to ape craft beer success

A wine brand from California is hoping to ape craft beer’s success in the UK more...

E-commerce, Sales & Marketing Executive

London, United Kingdom

Competitive salary and bonus package based on experience and qualification.

Californian wine struggling with supply

There is a "growing mismatch" between supply and demand that is badly hampering more...

Castel feeds aperitif thirst

Europe’s largest wine producer, Castel, has unveiled a raft of new products more...

Diageo appoints North America president

Deirdre Mahlan, Diageo's chief financial officer, has been announced as the more...

Social Media Editor

Competitive

Champagne needs to 'create a new occasion'

Champagne needs to "create a new occasion" and better communicate its brand if more...

Australia puts quality centre stage

Wine Australia has pledged to invest AUD$35m annually for the next five years more...

Tour de l'Oc raises £30k for charity

Last month’s Tour de l’Oc bicycle challenge across France has raised over more...

Digital and Communications Executive

£22,000-£26,000 dependent on experience

UK vineyards included in tax relief scheme

Winemakers in the UK will be able to benefit from income tax changes for the more...

UK market in growth as price increases slow

The latest figures from the Wine and Spirit Trade Association show that more...

Austrian wine importer launches in Hong Kong

A wine importer specialising in Austrian wines has launched in Hong Kong to more...

Supplier Relationship Manager

London, United Kingdom

Yealands sells majority stake

Yealands Family Wines' owner Peter Yealand has agreed to sell 80% of the more...

Hart Davis Hart biggest in US

Chicago-based wine auctioneer Hart Davis Hart is the market leader in the US in more...

Oregon producer takes international view

One of Oregon’s youngest wine estates has partnered with Jackson Family Wines more...

Wine Buyer

London, United Kingdom

Based on experience

UK reviewing alcohol intake guidelines

Health officials are to review the government's drinking guidelines, as more...

SWA creates heavyweight London team

The Scotch Whisky Association has appointed a number of senior high-fliers from more...