US exports rise over 2012

US wine exports rose to a new high in 2012, particularly in value, with Canada and Europe taking the lion’s share.

CaliforniaExports (90% of which were from California) rose 2.6% on 2011 to hit US$1.43 million. It was the third year in a row that the value of exports rose but volume exports fell to 424.6m litres down from 455.7m in 2011.

The largest market by value was the European Union which rose 1.7% to $485, however, the largest single market was Canada which jumped 14% in value to $434m.

The only market to decrease was Hong Kong, down 30% to $115m, whereas one of the strongest risers was Vietnam, up 22% to $27m.

Wine Institute CEO, Robert Koch, said: “California wine exports continue to increase because of our quality, diversity and value, despite a highly competitive global market, significant trade barriers and a still recovering economy.

“We’ve worked to create more opportunities to export our wines by supporting our government in opening markets with Free Trade Agreements and other negotiations.”

Those trade agreements are taking place around the world as international trade policy director, Tom LaFaille, explained: “The Wine Institute is collaborating with our US government as well as the World Wine Trade Group, the EU and Pacific Rim governments to reduce trade barriers.

“In particular, the Trans-Pacific Partnership negotiations and the Asia-Pacific Economic Cooperation ‘Wine Regulators Forum’ are working to implement good regulatory practices that will protect consumers and facilitate trade in our Asia-Pacific markets.”

Focusing specifically on the UK, the report stated that US wine exports grew 1.6% in value. UK director for the Wine Institute, John McLaren, said he was glad that California had retained its market share despite recent setbacks.

In Canada the focus is on red blends that appeal to younger consumers as well as a growing interest on premium Californian wine.

Major retail promotions are planned this spring in the key markets of Ontario, Quebec and British Columbia.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Manager

James Eadie Ltd
London, UK

Wine Ambassador Role

Ramón Bilbao UK
London, UK

Fine Wine Logistics Coordinator

IG Wines
London, UK

Sales Manager

Top Selection
London, UK

Assistant Retail Manager

The Whisky Exchange
London, UK

Marketing Manager

Ellis Wines
Hanworth, Middx, GB

Commercial Analyst

ATOM Group
Tunbridge Wells, UK

Customer Service Executive

Marussia Beverages
Marylebone, London, UK

HR Administrator

Amathus Drinks PLC
London, UK

Trade Marketing Manager

Australian Vintage Limited
Croydon, UK

The World Bulk Wine Exhibition

Amsterdam,Netherlands
20th Nov 2017

The Drinks Business Green Awards 2017

London,United Kingdom
20th Nov 2017

The Global Spirits Masters Lunch

London,United Kingdom
1st Dec 2017
Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more