US exports rise over 2012

22nd February, 2013 by Rupert Millar

US wine exports rose to a new high in 2012, particularly in value, with Canada and Europe taking the lion’s share.

CaliforniaExports (90% of which were from California) rose 2.6% on 2011 to hit US$1.43 million. It was the third year in a row that the value of exports rose but volume exports fell to 424.6m litres down from 455.7m in 2011.

The largest market by value was the European Union which rose 1.7% to $485, however, the largest single market was Canada which jumped 14% in value to $434m.

The only market to decrease was Hong Kong, down 30% to $115m, whereas one of the strongest risers was Vietnam, up 22% to $27m.

Wine Institute CEO, Robert Koch, said: “California wine exports continue to increase because of our quality, diversity and value, despite a highly competitive global market, significant trade barriers and a still recovering economy.

“We’ve worked to create more opportunities to export our wines by supporting our government in opening markets with Free Trade Agreements and other negotiations.”

Those trade agreements are taking place around the world as international trade policy director, Tom LaFaille, explained: “The Wine Institute is collaborating with our US government as well as the World Wine Trade Group, the EU and Pacific Rim governments to reduce trade barriers.

“In particular, the Trans-Pacific Partnership negotiations and the Asia-Pacific Economic Cooperation ‘Wine Regulators Forum’ are working to implement good regulatory practices that will protect consumers and facilitate trade in our Asia-Pacific markets.”

Focusing specifically on the UK, the report stated that US wine exports grew 1.6% in value. UK director for the Wine Institute, John McLaren, said he was glad that California had retained its market share despite recent setbacks.

In Canada the focus is on red blends that appeal to younger consumers as well as a growing interest on premium Californian wine.

Major retail promotions are planned this spring in the key markets of Ontario, Quebec and British Columbia.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Senior National Account Manager

Bibendum PLB
London, UK

ON-TRADE Sales Executive

Roberson Wine
London, UK

OFF-TRADE Sales Executive

Roberson Wine
London, UK

Judging Week Runners

Decanter World Wine Awards
ExCel Centre, London E16, UK

Sales Administrator

Les Caves de Pyrène
Guildford, UK

Retail Commercial Executive

Laithwaite's Wine
Theale, Berkshire

Wine Buyer

Conviviality Plc
Crewe, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

Regional Account Manager

New Generation McKinley
London, UK

Experienced Sales Account Manager – On Trade

Cantina Goccia
London and the south, UK

National Sales Manager – Premium Drinks

Core Recruitment
London based with national travel

The Global Merlot Masters 2017

Deadline : 24th February 2017

The Prosecco Masters 2017

Deadline : 10th March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more