Once more, the drinks business has engaged Liv-ex – the global marketplace for the fine wine trade – to assess the world’s most powerful fine wine brands.
Domaine de la Romanée-Conti’s power cements the notion that Burgundies are the new darling of the fine wine trade.
And although each year yields different results, 2012’s survey is a marked departure from the usual Bordeaux-dominant list.
Notably, a quick scan over the tables, printed in full in the December edition of the drinks business (and November’s issue of the Hong Kong edition) attests to the rising demand for Burgundy, confirming the Asian collector’s thirst for famous growers along the Côte d’Or.
But the boost to Burgundy is not the only development – Right Bank Bordeaux also seems to be performing well.
Benefiting from high scores, scarcity, and, in the case of Pavie and Angélus, an upgrade in the St-Emilion reclassification, this area is seemingly en vogue.
Also conspicuous is the decline in power of the first growths. An increasing sense that these brands, particularly Lafite, are too costly in proportion to their peers has led to a significant price drop on the secondary market – a trend also witnessed among their second labels.
Meanwhile, demand has shifted towards lesser and cheaper châteaux deemed capable of making first growth quality wine.
Such interest has also extended into fine wine power brands from outside Bordeaux, particularly Italian regions Tuscany, and Piedmont, as well as the Northern Rhône, and Champagne.
In essence, the search for value has encouraged collectors to look more broadly.
Finally, there’s a bolt from blue this year: newcomer Clos Fourtet is 2012’s top performer in terms of price appreciation, and has entered the top 100 at number 55.
For the full list of 100 fine wine labels and their prices, production and scores, please refer to the December issue of the drinks business or contact our subscriptions department for a back issue.
Meanwhile, over the following pages we have brought you the top 10 most powerful fine wine brands of 2012.
It should also be noted for those new to this list, that the drinks business and Liv-ex have worked together on this project for the last seven years with the objective of ranking the world’s leading vinous labels using a range of criteria which, when combined, gauge brand power.
Although some measures are chosen to assess longer term performance, such as scores and average prices over the last five vintages, others are selected to assess current popularity, for example, price appreciation in the last 12 months, as well as quantity traded over the same period. Average production is also incorporated – because the perfect fine wine brand is widely available, as well as pricey and high scoring.
Click here to read the methodology in full.