NZ acts on lessons of 2008

14th February, 2013 by Gabriel Stone

Philip Gregan, CEO of New Zealand Winegrowers has stressed the country’s need to protect profitability by raising prices.

Photo credit: Peter Burge

Speaking to the drinks business, Gregan admitted that, following the glut of discounted New Zealand wine released onto the market in the wake of the large 2008 harvest, “there have been a lot of lessons learned.”

Among the most important of these, he continued, “is that our core business is being quality oriented and being true to what we can do well.”

Aligned with this aim, he said: “In the long term it will be about lifting prices – it has to be. We believe ultimately that the area for vineyard planting is constrained. The laws of supply and demand are immutable.”

With….

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