Nadal fronts latest Bacardi campaign

25th February, 2013 by Rupert Millar

Tennis star and Bacardi ambassador Rafael Nadal is heading the company’s latest responsible drinking campaign in Mexico.

TBR05_TENNISAhead of the Mexican Open (which begins today, 25 February), Nadal has been promoting Bacardi’s “Champions’ Party” campaign, which is part of the group’s long-running responsible drinking initiative (“Champions Drink Responsibly), and the new “Rafa’s Champion Mix” mocktail.

The campaign launched at the Fairmount Princess Hotel in Acapulco and is designed to encourage young Mexicans to drink responsibly by planning their nights out, choosing quality over quantity, looking out for their friends and making sure everyone gets home safely.

“It is my goal to encourage people in Mexico and all over the world to enjoy drinking responsibly,” said Nadal.

“I enjoy sharing the ‘The Champion’s Way’ four easy actions and making great mocktails. I am also looking forward to getting back on the court next week at the Mexican Open, as the fans here have always been very supportive of me.”

Bacardi’s regional president in Latin America, Paolo Perego, added: “Bacardi chose Rafael Nadal as an inspirational tennis icon who embodies the values of the ‘Champions Drink Responsibly’ campaign.  We are convinced that together we can communicate the importance of responsible drinking to legal drinking age consumers in Mexico.”

“We are proud that Bacardi launched its first social responsibility advertising campaign in Mexico more than 80 years ago. The core message of drinking responsibly remains as the foundation, but in 2013 we are utilizing ‘Champions Drink Responsibly’ social media channels to get the message across in a fun and engaging way.”

Also part of the campaign is the chance to win tickets to a one-off party hosted by Nadal and featuring top DJs and Bacardi mixologists making cocktails and mocktails.

Nadal is just one of many champion sportsmen currently acting as ambassadors to major brands, rival tennis icon Roger Federer was recently signed up to be the face of Moët & Chandon, while golf star Nick Faldo is the face of Glenmorangie.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

National Account Manager – On-Trade

Berkmann Wine Cellars
London, UK

Sales Manager – Midlands and South West

Pol Roger Portfolio
Midlands and South West

UK Brand Ambassador - That Boutique-y Gin Company

That Boutique-y Gin Company
Tunbridge Wells, Kent, UK

Senior National Account Manager – Grocery (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Senior National Account Manager – Wholesale RTM (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Digital Marketing Manager

Master of Malt
Tunbridge Wells, Kent, UK

Experienced On Trade Sales Person

Borough Wine Imports
London, GB

3 x Business Development Executive

The Lakes Distillery Company Limited
Newcastle head office and nationwide, UK

Editor

Master of Malt Ltd
Tunbridge Wells(Kent)

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Brand Manager

Hallgarten Druitt
Luton, UK

Experienced On-Trade Salespeople Required

Portal Wines and Spirits
London, UK

The Global Merlot Masters 2017

Deadline : 17th April 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 14th April 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more