Music inspires Greene King guest ales

The Greene King brewing company has revealed its calendar for guest ales in 2013 including six new brews, many of which have music-themed names.

Yardbird aleYardbird (4.0% abv), Twisted Wheel (4.0% abv), and Hurdy Gurdy (4.1% abv) will all be available in three-month periods throughout the year, with Yardbird currently on sale until the end of March.

US jazz legend Charlie ‘Bird’ Parker is the inspiration behind Yardbird, which is an American-style IPA that is “full of hops and has been crafted to deliver a lasting fruity flavour”.

Twisted Wheel is a nod to the 50th anniversary of the famous Manchester northern soul venue of the same name which gained notoriety as the country’s first Mod club. Branded with a roundel design and union flag, this light ale will be available between April and June and includes “a twist of ginger and a zip of spice”.

Hurdy Gurdy – a mellow, cloudy, wheat ale – follows throughout July, August and September.

Dom South, Greene King’s marketing director, said: “Hosting guest ales alongside permanent cask brands is a great way of generating interest and choice. That’s why we’re always looking to innovate with different tastes and new ideas to support pubs in keeping drinkers coming back for more. These new brews key into popular seasonal and cultural trends and provide great alternatives to our regular favourites.”

Also included in the Bury-St-Edmunds-based brewer’s line-up for 2013 are: Caritas in April, Bohemian in June and Revolver in August, which has been brewed in honour of the 50th anniversary of the Beatles.

The calendar also includes Abbot Reserve in December, Ale Fresco in May and the porter 1799 in October.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Senior Sales Executive

Hush Heath Estate
London/ Kent

Staff Writer

The Drinks Business
London, UK

On-Trade Wine Sales Manager

Madeera Wines Ltd.
London, UK

Head of Sales & Marketing

IWSC & Club Oenologique
London

Buyer - Investment Grade Whisky

Dalkeith Brokerage
London, UK

Commercial Analyst

Australian Vintage
Croydon, UK

Supply Chain Assistant (Maternity Cover)

Speciality Drinks
Elixir House, Whitby Avenue, Park Royal, NW10 7SF

National Account Manager : Multiple On Trade Accounts

Speciality Brands
Whitby Avenue, London NW10 7SF, UK

Sales Director – Europe

Jackson Family Wines
Europe (UK, Netherlands, Belgium, Germany, Switzerland)

The Wine Show Chelsea 2019

London,United Kingdom
18th Oct 2019

WSTA Brexit Preparedness Seminar

London,United Kingdom
18th Oct 2019

Wines of Argentina - London

London,United Kingdom
22nd Oct 2019
Click to view more

The Global Malbec Masters 2019

Deadline : 25th October 2019

The Global Sauvignon Blanc Masters 2019

Deadline : 25th October 2019

Click to view more

The Global Cider Masters 2019

View Results

The Prosecco Masters 2019

View Results

Click to view more