4th February, 2013 by Lucy Shaw
British heavy metal group Motörhead has released a bag-in-box Shiraz modelled to look like a guitar amplifier.
Mötorhead’s new bag-in-box Sacrifice Shiraz
Motörhead Sacrifice Shiraz, the first bag-in-box wine to be produced by a band, has been designed specifically to appeal to the BIB-friendly Swedish market.
“Around 60% of the wine consumed in Sweden is from bag-in-box, which makes Sweden the world’s largest consumer of boxed wine.
“Naturally, we want to provide Swedish rock fans the same range of packaging choice,” said Yvonne Wener, head of the wine’s distributor, Brands For Fans.
Like the bottled version, Motörhead Sacrifice Shiraz comes from South Eastern Australia, and, according to its makers, is “full bodied” and “spicy” with “aromas of blackberry and black currant.”
In addition to Sacrifice Shiraz, the band, which has been together for 38 years, also makes a rosé and a vodka.
Last June, Motörhead released a 4.7% “Bastards Lager”, brewed in Sweden by Krönleins, named after one of its albums.
The band’s foray into wine has not been problem free – last January, Motörhead Shiraz was banned in Iceland due to alleged links between the band’s name and drug abuse.
Fronted by Lemmy Kilmister, Motörhead is not alone among rock groups in releasing wine and beer lines for their fans.
AC/DC, Iron Maiden, Slayer, Whitesnake and Satyricon all boast wine labels ranging from AC/DC’s Hell’s Bells Sauvignon Blanc; Slayer’s Reign in Blood California Cabernet Sauvignon and Satyricon’s Barolo and Langhe Rosso.