London’s top 10 aperitivo hour cocktails1st February, 2013 by Lucy Shaw
Rather than a post-work pint at the pub, Londoners are catching on to a more sophisticated after work drinking trend.
Inspired by the Milanese tradition of the aperitivo hour, where workers spill out of their offices around 6pm and into nearby bars to unwind with an apéritif like a Negroni or Aperol Spritz served with complimentary plates of antipasti, cured meats and cheeses before dinner, a number of forward-thinking London restaurants have brought the custom to the capital with their own takes on the tradition.
Deeply rooted in Italian culture, the aperitivo hour is as much about socialising as it is about eating and drinking.
Inspired by the recent surge in interest for Italian bitters like Campari, Aperol, Fernet Branca and Antica Formula, aperitivo hour offerings are popping up across the capital in various vivid guises, leading Grupo Campari, which owns the Campari and Aperol brands, to report strong UK sales in 2012.
Read on for our round up of the top 10 aperitivo hour cocktails currently being shaken and stirred in London, and where to drink them. An in-depth look into the aperitivo hour trend in London appears in the February issue of the drinks business.