Diageo to roll out Parrot Bay frozen cocktails

25th February, 2013 by Andy Young

Diageo has announced plans for a national roll out of Parrot Bay “freeze and squeeze” cocktails, following a successful trial in 2012.

Parrot Bay cocktailsThe cocktails will be available nationwide from April and the range comprises single serve, ready-to-drink cocktails in three flavours: Berry Daiquiri, Citrus Daiquiri and Pina Colada. The cocktails are frozen before consumption and come in a liquid pouch format.

Louise Robbie, senior innovation manager at Diageo GB, said: “Following explosive growth of frozen alcoholic cocktails in the US, we have tested Parrot Bay ‘freeze and squeeze’ cocktails in three European countries and seen great results across the board – so now is the time to roll the product out further.

“The launch of Parrot Bay ‘freeze and squeeze’ cocktails in the UK is set to inject real excitement into the spirits market, opening up huge sales opportunities for the off-trade by offering consumers a new and exciting way to serve drinks during the ever-popular ‘casual get-togethers’ occasion.”

The launch of the Parrot Bay cocktails, which will have a £2.49 RRP, will be supported by a £2.1 million through-the-line marketing campaign, including TV advertising in the UK. The frozen cocktails will also be sold in eight other countries across Europe.

4 Responses to “Diageo to roll out Parrot Bay frozen cocktails”

  1. Isabell says:

    Where can I buy the frozen drinks from many thanks

  2. amanda says:

    asda sell them not sure what other retailer tho

  3. Ann heward says:

    Can you do a rum punch cocktail it would go down really well.

  4. Kathryn says:

    Are you not making the sangria frozen pouch anymore? My friends and I have been waiting all winter for summer to come so we could get the sangria pouch!! It’s the perfect mix!!

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

ON-TRADE Sales Executive

Roberson Wine
London, UK

OFF-TRADE Sales Executive

Roberson Wine
London, UK

Judging Week Runners

Decanter World Wine Awards
ExCel Centre, London E16, UK

Sales Administrator

Les Caves de Pyrène
Guildford, UK

Retail Commercial Executive

Laithwaite's Wine
Theale, Berkshire

Wine Buyer

Conviviality Plc
Crewe, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

Regional Account Manager

New Generation McKinley
London, UK

Experienced Sales Account Manager – On Trade

Cantina Goccia
London and the south, UK

National Sales Manager – Premium Drinks

Core Recruitment
London based with national travel

Wine Trainee

Stone, Vine & Sun
Twyford, near Winchester, Hampshire

The Global Merlot Masters 2017

Deadline : 24th February 2017

The Prosecco Masters 2017

Deadline : 10th March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more