China: Top 10 improvements20th February, 2013 by db_staff
The Chinese wine boom has been well documented. But are people being given a good deal? Gabriel Suk suggests 10 steps to improving customer appreciation.
CHINA’S RECENT surge in wine consumption is unique in many aspects. The rate of development, the thirst for first growths and dramatic upswing in the prominence and popularity of wine are all astounding. Yet lost in this rapid ascent is one crucial aspect that is the hallmark of any robust wine market: a fervent and dedicated consumer base.
People do buy wine and its status symbol is undeniable, but the current state of the wine market is full of pitfalls that prevent a large, dynamic group of consumers from forming a dedicated base. Here we look at 10 changes that could be made to improve customer appreciation of wine in China.
A version of this article first appeared in the inaugural edition of the drinks business Hong Kong.