Champagne consumption rises in Turkey

19th February, 2013 by Rupert Millar

Turks are increasingly turning away from drinks such as raki to enjoy Champagne according to the latest government figures.

Wagner_IstanbulThe jump in Champagne statistics was part of a wider rise in consumption of alcoholic drinks of 6.3%.

According to the country’s Tobacco and Alcohol Market Regulatory Authority, sales of alcoholic drinks went up 67 million litres over the course of 2012 to a new total of 1.1bn litres.

The English language Turkish newspaper Daily News reported that beer continued to be the most popular beverage, rising to 998.9m litres, but Champagne saw the biggest jump – with sales up by over 91% to 826,770 litres.

More traditional Turkish drinks such as raki fared less well, raki sales fell by 8.6% to 44.6m litres and domestic wines also saw a small decrease of 3.8% to 56.4m litres.

The pattern over the last five years however would appear to suggest that raki consumption has remained relatively stable, whereas whisky, vodka and wine have seen the largest surges – from small bases.

Beer consumption, though large, has only increased by a more moderate 7.9%.

The Turkish market, although only just emerging, has not failed to catch the eye of various producers.

Not least Dom Pérignon, which launched its 2002 rosé in Istanbul only last month explaining to the drinks business: We chose Istanbul for the contrast between east and west and the epic intensity of the place,” said Arnaud de Saignes, international director of marketing and communications for the brand.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Sales Manager – Midlands and South West

Pol Roger Portfolio
Midlands and South West

UK Brand Ambassador - That Boutique-y Gin Company

That Boutique-y Gin Company
Tunbridge Wells, Kent, UK

Senior National Account Manager – Grocery (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Senior National Account Manager – Wholesale RTM (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Digital Marketing Manager

Master of Malt
Tunbridge Wells, Kent, UK

Experienced On Trade Sales Person

Borough Wine Imports
London, GB

3 x Business Development Executive

The Lakes Distillery Company Limited
Newcastle head office and nationwide, UK

Editor

Master of Malt Ltd
Tunbridge Wells(Kent)

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Brand Manager

Hallgarten Druitt
Luton, UK

Experienced On-Trade Salespeople Required

Portal Wines and Spirits
London, UK

Purchasing and Sales (Wine Trader)

JF Tobias
London, UK

The Global Merlot Masters 2017

Deadline : 17th April 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 14th April 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more