Best drinks for Superbowl XLVII

1st February, 2013 by Rupert Millar

This Sunday sees the San Francisco 49ers take on the Baltimore Ravens for the title of 47th Superbowl champions.

sw06-49ers-11-4_3_r536_c534The 49ers are the favourites to win the game at the Mercedes-Benz Superdome in New Orleans.

The head coaches on either side are brothers, John and Jim Harbaugh. This has led this year’s showdown to be nicknamed “Harbaugh Bowl”, “HarBowl”, “SuperBaugh” and the “Brother Bowl”.

The Ravens ended their 2012 season with 10 wins and six losses, the 49ers 11 wins, 4 four losses and a draw.

Both teams are seeking to add to their clutch of Superbowl titles. For the Ravens it would mean a second win having clinched the title in their first appearance at Superbowl XXXV against the New York Giants.

The game will also be notable for one of the Raven’s linebackers, Ray Lewis, who, at 37 years old, announced in 2012 that he was retiring. The Superbowl is his chance to go out in style.

For the 49ers however it would be their sixth Superbowl win, tying them with the Pittsburgh Steelers for the team with the most Superbowl wins of all time.

The 49ers last won the Superbowl 16 years ago at Superbowl XXIX against fellow Californians the San Diego Chargers.

Alicia Keys will sing the national anthem at the start of the game and Beyoncé will star in the half-time show – as infamous as it is famous following Janet Jackson’s “wardrobe malfunction” at Superbowl XXXVIII (where, incidentally, Beyoncé sang the national anthem) – along with Destiny’s Child and her husband Jay-Z.

Quarterbacks

Ravens quarterback Joe Flacco (l) and 49ers’ Colin Kaepernick (r)

Back to the drinks, AB InBev usually has the beer rights wound up tight when it comes to Superbowl advertising and it is estimated that 50 million cases of beer are drunk on Superbowl Sunday – 94% of which is Bud Light, Budweiser, Miller Lite and Coors Light.

However, in the comfort of your own homes or at your own tailgate parties there are no brand restrictions to hold you back.

Bud Light and Budweiser might be the marketers’ drink of choice but the east and west coasts have enough craft brewers and wineries to satisfy all tastes.

Whether you’re a 49ers or a Ravens fan or perhaps just plain curious about what this whole “football” thing is, over the following pages you’ll find the best drinks with which to display your allegiance and a rudimentary “bluffer’s guide” to the game.

Kick off is at 5.30pm Central Standard Time on CBS and 11.30pm here in the UK where the game is being aired by the BBC.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Wine Buyer

Conviviality Plc
Crewe, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

Regional Account Manager

New Generation McKinley
London, UK

Experienced Sales Account Manager – On Trade

Cantina Goccia
London and the south, UK

National Sales Manager – Premium Drinks

Core Recruitment
London based with national travel

Wine Trainee

Stone, Vine & Sun
Twyford, near Winchester, Hampshire

Senior Technologist - Drinks

Conviviality Group
London, UK

Procurement Manager

JF Hillebrand Global Beverage Logistics
Essex, UK

Porter & Laker Manager

Porter & Laker
Essex, UK

Sales Manager & Brand Ambassador - Southwest

Salcombe Distilling Co.
Southwest of England - reporting to Salcombe HQ, GB

Head of Marketing

ATOM Supplies
Tunbridge Wells, Kent, UK

The Global Merlot Masters 2017

Deadline : 24th February 2017

The Prosecco Masters 2017

Deadline : 10th March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more