This Sunday sees the San Francisco 49ers take on the Baltimore Ravens for the title of 47th Superbowl champions.
The 49ers are the favourites to win the game at the Mercedes-Benz Superdome in New Orleans.
The head coaches on either side are brothers, John and Jim Harbaugh. This has led this year’s showdown to be nicknamed “Harbaugh Bowl”, “HarBowl”, “SuperBaugh” and the “Brother Bowl”.
The Ravens ended their 2012 season with 10 wins and six losses, the 49ers 11 wins, 4 four losses and a draw.
Both teams are seeking to add to their clutch of Superbowl titles. For the Ravens it would mean a second win having clinched the title in their first appearance at Superbowl XXXV against the New York Giants.
The game will also be notable for one of the Raven’s linebackers, Ray Lewis, who, at 37 years old, announced in 2012 that he was retiring. The Superbowl is his chance to go out in style.
For the 49ers however it would be their sixth Superbowl win, tying them with the Pittsburgh Steelers for the team with the most Superbowl wins of all time.
The 49ers last won the Superbowl 16 years ago at Superbowl XXIX against fellow Californians the San Diego Chargers.
Alicia Keys will sing the national anthem at the start of the game and Beyoncé will star in the half-time show – as infamous as it is famous following Janet Jackson’s “wardrobe malfunction” at Superbowl XXXVIII (where, incidentally, Beyoncé sang the national anthem) – along with Destiny’s Child and her husband Jay-Z.
Ravens quarterback Joe Flacco (l) and 49ers’ Colin Kaepernick (r)
Back to the drinks, AB InBev usually has the beer rights wound up tight when it comes to Superbowl advertising and it is estimated that 50 million cases of beer are drunk on Superbowl Sunday – 94% of which is Bud Light, Budweiser, Miller Lite and Coors Light.
However, in the comfort of your own homes or at your own tailgate parties there are no brand restrictions to hold you back.
Bud Light and Budweiser might be the marketers’ drink of choice but the east and west coasts have enough craft brewers and wineries to satisfy all tastes.
Whether you’re a 49ers or a Ravens fan or perhaps just plain curious about what this whole “football” thing is, over the following pages you’ll find the best drinks with which to display your allegiance and a rudimentary “bluffer’s guide” to the game.
Kick off is at 5.30pm Central Standard Time on CBS and 11.30pm here in the UK where the game is being aired by the BBC.