Search is on for Koshu of Japan brand ambassador

Koshu of Japan has announced a competition to find its first UK brand ambassador, and the winner will enjoy a trip to Japan.

Koshu of JapanThe search will officially begin at the Koshu of Japan annual trade and press tasting on Thursday 21 February. Producers will be flying in from Japan for the event and guests at the tasting will learn all about the wines and will be able to take part in “unique Koshu of Japan tutored food and wine matching.”

Those interested in becoming a Koshu of Japan brand ambassador will be invited to submit “evidence of their knowledge and appreciation of the wines, styles and region of Koshu of Japan. They will also need to explain their efforts in promoting the wines in the UK market.”

Koshu of Japan’s UK and European director, Lynne Sherriff MW, said: “Announcing this exciting initiative is the next stage in Koshu of Japan’s promotional investment in the UK market.

“It has been just three years since the producers first brought their wines to the market and they have been rewarded with some great listings and business partnerships throughout the trade. These wines, with their naturally lower alcohol and food-friendly taste profile, really are ‘the ones to watch’.”

The successful brand ambassador candidate will win a trip to Japan later this year, including visits to the leading wineries in the Yamanashi prefecture and an overnight stay in Tokyo. Two runners-up will each be given £300 and £200 respectively towards a meal at a one of London’s leading Japanese restaurants.

Registration for the trade and press tasting is now open at and more details of the brand ambassador competition will also be available on the website soon.

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