Rapper sues Diageo US15th January, 2013 by Rupert Millar
Rapper Pharrell Williams is suing Diageo North America for US$5 million after it apparently discontinued the distribution of his liqueur, Qream.
The law suit, drafted last week, claims that in July last year Diageo suddenly informed the hip hop star that it would shut down the Qream business, without warning, after two years of building the brand.
According to AllHipHop News, the lawsuit stated: “Pharrell Williams turned away other concrete opportunities to collaborate with other alcoholic beverage distributors on a partnership, in favour of proceeding with Diageo.”
Furthermore, Williams has also claimed that Diageo marketed the drink in the wrong way, as a “club drink” rather than the “high-end, leisure-class” drink targeted at women that he imagined.
This led to sales being “substantially lower” than they ought to be he added. It was also claimed that the bottles were badly sealed which meant bartenders and consumers were unwilling to use the product.