Rapper sues Diageo US

Rapper Pharrell Williams is suing Diageo North America for US$5 million after it apparently discontinued the distribution of his liqueur, Qream.

8-Pharrell-WilliamsThe law suit, drafted last week, claims that in July last year Diageo suddenly informed the hip hop star that it would shut down the Qream business, without warning, after two years of building the brand.

According to AllHipHop News, the lawsuit stated: “Pharrell Williams turned away other concrete opportunities to collaborate with other alcoholic beverage distributors on a partnership, in favour of proceeding with Diageo.”

Furthermore, Williams has also claimed that Diageo marketed the drink in the wrong way, as a “club drink” rather than the “high-end, leisure-class” drink targeted at women that he imagined.

This led to sales being “substantially lower” than they ought to be he added. It was also claimed that the bottles were badly sealed which meant bartenders and consumers were unwilling to use the product.

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Customer Services

Felix Solis Avantis UK Ltd
Canterbury, UK

Head Distiller & Ambassador at Little Bird

Little Bird Gin
London, UK

Brand Marketing Manager

Maverick Drinks
London, UK

PR and Communications Manager

Maverick Drinks
London, UK

Various Sales Roles

Amathus Drinks Plc
Bristol, Cardiff, Cornwall, Devon, Leeds and Birmingham

Assistant Buyer

Liberty Wines
London, UK

Partner Development Manager

Maverick Drinks
Tunbridge Wells, UK

Partner Manager - Wholesale

Maverick Drinks
Tunbridge Wells, UK

(Junior) Account Executive

Phipps Relations
London, UK

Spirits & More

Rome,Italy
19th May 2018

db Awards 2018

London,UK
22nd May 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more