Prosecco outperforming Champagne in UK

2nd January, 2013 by Lucy Shaw

Sales of Prosecco are outperforming Champagne at a number of the UK’s largest wine retailers.

Prosecco

Prosecco sales at Tesco are up 50% year-on-year, with the Italian sparkling wine outperforming both Champagne and Cava at the world’s largest wine retailer.

“What makes the rising demand for Prosecco even more startling is that until about five years ago it was generally only known by connoisseurs,” Tesco’s wine category manager, Alain Guilpain, told The Guardian.

“But it has grown by word of mouth and has become our fastest-growing fizz this year, not only riding the credit crunch storm but emerging as a winner because of its great quality and keen price point,” Guilpain added.

While UK sales of Champagne and other sparkling wines are generally down this year, Prosecco appears to be bucking the trend.

At Waitrose, Prosecco was the star performer in the sparkling wine category in December, helping to raise fizz sales at the retailer by 23% year-on-year.

Champagne sales meanwhile were up 6% year-on-year despite the general downturn in the UK.

Market researchers predicted that sparkling wine would outsell Champagne in the UK in 2012.

A Mintel survey in July found that Champagne sales had fallen by a third since the start of the credit crunch in 2007 as people slashed their luxury spend, while sales of cheaper sparking wines like Prosecco and Cava had risen by more than 50% over the same period.

A poor November sent year-on-year Champagne sales down by between 6-7%, with sales for the full year expected to be down by around 3% at 312m-314m bottles.

In France, aggressive price promotions in hypermarkets has seen Champagne drop to below €10 a bottle.

Champagne sales are also falling in Italy and Spain but remain strong in Japan, Australia and China.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Fine Wine Sales Administrator

Davy's Wine Merchants
London, UK

Business Development Manager - On Trade

FINE+RARE
Central London, GB

Regional Sales Manager

Swallow Associates Ltd
Home Based: North-West England, UK

London Account Manager Role (Full Time)

LITTLE BIRD GIN
Home based with UK travel. , GB

Sales Operations Manager

Bibendum PLB
London, UK

Digital Marketing Executive (online content & community manager)

Corney & Barrow Limited
London E1W (near Tower Bridge), UK

Store Manager – Premium Drinks

Amathus Drinks PLC
London, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
London and the South East, UK

Wine Sales – Northwest England

Gerrard Seel
North West England

Senior On-Trade Sales Manager – English Sparkling Wine Company

COREcruitment
London based with national travel, UK

National Account Manager – RTM – On Trade

COREcruitment
Home based with frequent UK travel

Sales Account Manager - Wine

COREcruitment
London, Devon, Manchester, Liverpool, Farnham, Cambridge, UK

The Global Sparkling Masters 2017

Deadline : 14th June 2017

The Global Syrah Masters 2017

Deadline : 14th June 2017

The Global Malbec Masters 2017

Deadline : 14th June 2017

The Global Beer Masters 2017

Deadline : 1st August 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more